adidas AG

Company overview

adidas AG (adidas or 'the company') produces sportswear and sports equipment. It offers its products through three brands, including adidas, TaylorMade-adidas Golf, and Reebok. The company operates in Europe, the Americas and Asia. It is headquartered in Herzogenaurach, Germany and employs about 42,541 people.

The company recorded revenues of E11,990 million ($15,907.1 million) during the financial year ended December 2010 (FY2010), an increase of 15.5% over FY2009. The operating profit of the company was E894 million ($1,186.1 million) in FY2010, an increase of 76% over FY2009. The net profit was E567 million ($752.2 million) in FY2010, as compared to net profit of E245 million ($325 million) in FY2009.

Key facts

• Adi-Dassler-Strasse 1 , D 91074 Herzogenaurach , DEU
• Fax : 49 9132 84 2241
• http://www.adidas-group.com
• Frankfurt ticker: ADS
• No. employees: 42541
• Turnover: 11,990,000,000 (EUR)
• Financial year end: December

Summary

• Key facts
• Overview
• Business Description
• History
• Key Employees and Biographies
• Location and Subsidiaries
• Top Competitors
• Major Products and Services

SWOT Profiles

This SWOT analysis company profile is the essential source for top level data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Scope of this research

• Provides all the crucial company information required for business and competitor intelligence needs.
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams.
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

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