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Adidas reports record sales in Germany, Austria and Switzerland

Adidas brand continues to enjoy unbroken popularity in Germany, as shown by the recent survey The Germans' Favourite Brands, conducted by Brandmeyer.

3rd February 2015

Innovation in Textiles
 |  Herzogenaurach

Sports/​Outdoor, Clothing/​Footwear

Adidas Group, the leading global sporting goods supplier, has reported a record EUR 1 billion in sales in German, Austrian and Swiss markets in 2014, more than ever before in the company’s history.

“Our business in Germany, Austria and Switzerland is growing significantly faster than the sporting goods market as a whole. We are very pleased with our development, but we remain on the attack,” commented Roland Auschel, adidas Group Executive Board Member responsible for Global Sales.

Germany jersey

In Germany, the Herzogenaurach based company increased its sales by 15% in 2014. In particular, the 2014 FIFA Football World Cup in Brazil and the top-selling Germany jersey were key to the success of adidas, the leading football brand reports.

The DFB supplier sold three million jerseys altogether – twice as many as for the 2006 World Cup in Germany. In total, football product sales for adidas in Germany increased by more than 30% in 2014.  In addition, the brand recorded strong sales growth in its home market in the running and training categories and with lifestyle products.

Reebok also played a key role in the Group's positive development in Germany, as its sales rose by 9% in 2014. Notably, sales in the own-retail segment increased at a double-digit rate, with particularly strong growth in the e-commerce business.

Top of the list

“Consumers are more in the mood to buy than they have been for a very long time, and they are showing a palpable desire to buy adidas and Reebok,” said Winand Krawinkel, Managing Director Central Europe.

The brand continues to enjoy unbroken popularity in Germany, as shown by the recent survey The Germans' Favourite Brands, conducted by Brandmeyer, which ranked adidas the top of the list for the third time in a row.

The positive business development of the adidas Group is also creating new jobs in Germany, according to the company. The Group has grown continuously over the last few years and will create more than 200 new jobs in Germany alone this year, it reports. 

www.adidas-group.com

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