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13th November 2017, Stony Brook, NY

Applied DNA expands initiative targeting recycled components

Loftex and GHCL are first Applied DNA customers to verify recycled bottle for consumer goods, providing trust through supply chain transparency.Applied DNA Sciences, a leading provider of DNA-based supply chain, anti-counterfeiting, genotyping and anti-theft technology, expands its initiative targeting recycled components across a wide variety of industries in celebration of America Recycles Day, which takes place on 15 November.

Applications include home goods, apparel, footwear, automotive and other industrial products. Applied DNA's proprietary technology enables customers to identify and verify the origin of components used every day, and track them throughout the global supply chain.

Origin and authenticity

The company’s first customer, Loftex, uses Applied DNA's CertainT supply chain platform ensuring that the plastics used in towels are truly 100% recycled polyethylene terephthalate (rPET post-consumer) from recycled plastic bottles.

In addition to Loftex, Applied DNA has signed an agreement with GHCL, a manufacturer of home textiles. GHCL will use Applied DNA's CertainT platform to tag, test and track PET and recycled PET blended bed linens, pillowcases, and shams.

“Consumers are becoming increasingly concerned with protecting the environment, as well as demanding more information about the impact, origin, and authenticity of their products," said Dr James A. Hayward, president and CEO of Applied DNA Sciences. “Our solution enables brands to provide consumers with certainty in knowing their recycled products are forensically authenticated from source to shelf.”

Trusted traceability system

It takes 700 years for plastic bottles in landfills to start to decompose and currently less than 10% of plastic bottles in the US are recycled. For every pound of rPET used, energy consumption is reduced by 84% and greenhouse gases are reduced by 71%. rPET has become an environmentally-sound solution for textile manufacturers.

“True sustainability requires pioneering business models and entrepreneurial partners,” explained Dr Hayward. “Platforms like CertainT helps companies produce recycled, innovative products utilising an efficient and trusted traceability system with a fair return. Traceability and transparency, combined with trust in supply chains builds consumer confidence, it's appealing to both brands and consumers.”

www.adnas.com

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