Bespoke marketing solutions for the textile industry

10 February 2009 - Orange Zero Ltd, publisher of KnittingIndustry.com (www.knittingindustry.com) and Innovation in Textiles (www.innovationintextiles.com) announces the launch of FIBRE which offers specialist Global Textile Marketing services to the textile industry. Formed in partnership with design agency TR Creative, FIBRE offers clients a unique blend of sound technical understanding of the industry and its markets, combined with a dynamic and creative design and web development solution. 

FIBRE was born out of meeting a need in the market.  Orange Zero’s Managing Director Billy Hunter, stated, “While most companies have a web presence these days, we find that many websites fall short of providing the right impact for the company.  In an ever changing market, it is essential that companies position themselves effectively.  Getting the message across involves a complex mix of branding, copywriting, web design and optimisation.  This, coupled with a comprehensive marketing plan enables companies to reach more customers in a growing global market.”

Orange Zero’s team of industry experts, will handle client relationships, write industry specific copy and provide general guidance on industry marketing issues. TR Creative’s young innovative design and development team will create cutting edge marketing solutions and employ the very latest thinking in web design and development to let companies get their marketing message across. The partnership will give companies unique and bespoke marketing solutions which they cannot get from regular design agencies.

“Globalisation has changed the way we all work and companies now need to compete and communicate globally. We understand how the textile industries supply chains work and we want to combine our experience with the young creative talent of TR Creative to help companies get their marketing message across globally.” Orange Zero’s Managing Director, Billy Hunter says.

TR Creative’s Managing Director, Richard Rankin said: “As a young and creative studio we are delighted to be working with Orange Zero on their websites  because they really know their industry well. Together we really can provide unique solutions.” and

For further information email fibre@orangezero.co.uk.

About Orange Zero Ltd

Orange Zero Ltd is textile industry consultancy and the publisher of KnittingIndustry.com (www.knittingindustry.com ), an online news and technical resource for the global knitting and hosiery industries. The company has recently launched Innovation in Textiles (www.innovationintextiles.com) an online news and technical resource for the global technical textiles and nonwovens industries.