Nilit bodyfashion and active- sportswear trends for AW 2010-11

2 December 2008, Migdal Haemek, Israel - Nilit today announced its new trend concepts for bodywear and active-sports wear for Autumn - Winter which will be presented in the Nilit Bodyfashion Trendbook.

For Autumn-Winter 2010-11 Nilit showcases its winter trends capturing the desires of the modern consumer who seeks multifunctional and easy to wear products that offer style, innovation and high performance. We witness a transformation of the identity of bodywear that has now become a fusion of practicality, function and self-expression.

This season we see interplay of versatile products that are hybrids of ready-to-wear, lingerie and activewear. The style phenomenon of mixing and mismatching continues and we now have the freedom to create sparkling and innovative products by eclectically combining seemingly incongruous styles. For active-sports, innovation and technology are centre-stage and functionality, optimal comfort and high performance are the key. Fibres, fabrics, and glorious colour join forces to create bodywear that boasts both style and total comfort.

Nilit prides itself in being the innovative producer of multi-purpose specialty yarns whose state-of-the-art technology links bodywear and activewear to the latest innovations and fashion trends. The wide variety of Nilit yarns perfected for seamless and circular knitting, offer all the fibre attributes of performance and comfort demanded by the modern consumer, while providing limitless creative possibilities.

The Trendbook defines three trends for Autumn-Winter 2010-11 for bodywear and highlights the yarns and colours best suited to these trends:

EASY LIVING                                    

 Body and soul are at one encompassing the values of well-being and healthy living. An ultra-refined and romantic mood returns to the roots of home, family and old-fashioned simplicity. Garment shapes are subtle and simple with the emphasis on comfort for indoor leisure. Well-being fabrics are infinitely tactile with the essential qualities of softness, fluidity and finely textured surfaces. An authentic cottony handle and subtle mélange effect are created from Nilit Arafelle yarn.

OUT OF THE WOODS

 The call of the wilds and the lure of the great outdoors connect us to ourselves. The blending of cultures results in a dramatic fusion of folklores and ethnic handcrafts and unusual mixtures of colours and textures. Rich earth colours in deep tones are created from Nilit Colorwise yarn. An exotic bohemian attitude features eclectic combinations of folkloric patterns, fringes, lace and embroidery to create sensuous bodywear with “hippie chic”.

TALK OF THE TOWN

Luxurious bodywear with a glamorous vintage touch inspired by the 40s has an aura of sophistication to create a look that is provocative yet romantic. Contemporary lingerie with romantic images, this feminine style is created to be sensual but at the same time discreet. Couture inspired lingerie is brought up to date by inspiration from the new yarn technologies, which emphasize lustre and transparency. A dramatic bright satin effect is created from Nilit Britex yarn.

The Nilit Trendbook three trends for Active-Sportswear for Autumn-Winter 2010-11 with the accent on performance:

SPORT AND SPIRIT

 The modern approach to activewear wear brings together sports, leisure activities, wellness and comfort. Extra light fibres inspire new ways to wear activewear from day into night. Innovative ergonomic constructions are created from yarns with a special softness and elasticity. Nilit special performance yarns provide the perfect synergy between functionality and design.

BEYOND BOUNDARIES

Skilfully engineered seamless garments for outdoor activewear ensure freedom, support, and protection against the elements. Dynamic contours and bi-colour structures provide definition and re-enforcement while adding stretch and breathability. Built to enhance performance and speed, Nilit Aquarius yarn ensures moisture management, which will not disappear even after repeated washings.

HIGH OCTANE

Technology wins first place for power-packed multi-functional activewear that is both high fashion and performance- enhancing. High-performance activewear finds the ultimate solution for creating optimal functionality by using Nilit special performance yarns. Combining cleverly engineered ergonomic designs, the look is energized by adopting daring elements from street fashion.

DOWNLOAD NILIT TRENDS FOR AUTUMN WINTER 2010-11