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15th June 2017, Yorkville, IL

Aurora commercially launches new Expressions Canvas product line

Aurora Specialty Textiles Group is a leader in coating, dyeing and finishing of both woven and nonwoven fabrics. Aurora Specialty Textiles Group has announced the commercial roll-out of the company’s entire Expressions Canvas product line. Ample inventories are now in stock and in addition to finalising extensive field testing, profiling for HP Latex (300 and 3000 Series) printers and Epson SureColor printers is complete.

Treated with a new proprietary coating developed by Aurora, Expressions has been engineered to maximise print output and throughput with today’s newest digital printing equipment. The entire line is cross compatible with the latest generation of latex, solvent/eco-solvent and UV printers without sacrificing quality or productivity, according to the company.

In addition, independent testing confirms that Expressions has the industry’s leading print output with regard to outstanding colour reproduction and broadest colour gamut, the manufacturer explains.

Expressions line

“Expressions was formally introduced to global markets last September at SGIA 2016 and in the months that have followed has become a favourite of printers who report improved colour output, increased printer throughput and decreased ink usage,” said Mark Shaneyfelt, Director of Print Media Sales and Marketing at Aurora.

“With all four gloss levels fully commercialised and in stock, the Expressions line is now up and fully operational. In addition, the outcome of a recent competitive analysis confirms the multiple benefits our customers can expect from Aurora’s Expressions line of canvas.”

The Expressions line includes the full range of gloss levels designed to meet the majority of the canvas market’s printing needs: Expressions Matte, Expressions Satin, Expressions Semi-Gloss and Expressions Gloss. The entire line is available and in stock through Aurora’s Yorkville, IL, USA, warehouse in widths up to 122” in standard roll lengths of 50 yards.  Aurora produces Expressions in the US, and customised roll widths and roll lengths are available on demand.

Independent trials

Independent trials conducted in the summer of 2016 by Color Concepts in Salt Lake City, UT, USA, demonstrated that Expressions Semi-Gloss – when tested against three leading, respected, commonly used, high quality canvas brands – outperformed the competition in the following critical areas:

  • Superior performance across multiple platforms
  • Broadest colour gamut
  • Fastest print speeds for commercial quality

Expressions is also OBA-free, demonstrating very good archival properties without sacrificing whiteness. Expressions is made from a high-quality poly/cotton fine Oxford weave (2-over-1), which is 35% cotton/65% polyester.

www.auroratextile.com

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