13th April 2017, Perth/Greer, SC
Alexium International Group has partnered with Benwel, a South Carolina-based uniform developer, to introduce an FR undergarment for the auto racing industry treated with both Alexiflam and Alexicool technology.
Benwel will target NASCAR with an anticipated product launch in the second half of 2017 and expand into other racing segments such as Indy Car, Sprint Cup, and the fast growing UTV segment. The sales value of this market to Alexium is anticipated to be over US$3 million by mid-2018; possibly exceeding currently targeted margins, the company reports.
Alexium is finalising all specifications of the product as requested by Benwel. Following finalisation, Benwel will start presenting the product to the end customers before formal product launch and sales this year. According to Benwel, the unique combination of both FR and PCM in one garment makes this a very compelling new product line for the high-performance auto racing industry.
“Automotive racing is an industry that completely revolves around performance and the expectation for their safety equipment is no different. The success of Alexicool in the bedding market and the strong market validation of Alexiflam has fuelled the opportunity to co-develop similar features for sports apparel to launch a new product line for the fall of 2017,” commented Roger Benjamin, President of Benwel.
“Partnering with an organisation with significant experience in the auto racing industry will greatly increase visibility into the marketplace and accelerate Alexium’s time to market. As Alexium continues to broaden its FR and PCM technology platforms, the FR protective clothing and sports apparel markets are logical next steps in carving out Alexium’s foothold in performance apparel,” said Deputy CEO of Alexium, Dirk Van Hyning
Alexium International Group holds proprietary patent applications for novel technologies developed to provide environmentally friendly flame retardancy for a wide range of materials. Alexium also holds patents for a process developed initially by the US Department of Defense, which allows for the surface modification and attachment of nano particles or multiple chemical functional groups to surfaces or substrates to provide functions such as fire retardancy, water proofing, oil proofing, and anti- microbial treatments.
Applications under development include textiles, packaging, electronics, and building materials. Alexium’s chemical treatments are currently marketed under the Alexiflam, Alexiflam FR, Alexiflam SYN, Alexiflam NF, Alexiflam AD, Alexiflam PB, and Alexicool brand names.