5th February 2014, Cary, NC
A new kind of feminine hygiene product designed to protect women against light to moderate accidental bowel leakage (ABL) has been selected as the 2014 INDA’s Visionary Award winner by key industry executives from major consumer product companies and their supply chain.
Butterfly Body Liners was selected from four finalist products as the most innovative new consumer product using nonwovens by hundreds of attendees at the Vision Consumer Product Conference in Dallas, Texas.
“INDA’s Visionary Award recognises innovation and creativity in using nonwoven fabrics to address unmet needs. We congratulate Butterfly Health and their category-creating product innovation, Butterfly Body Liners, and their mission to improve consumer’s lives and well-being. Butterfly provides a novel solution to an important health need and is exactly the type of innovation we hope to encourage in the nonwovens industry.”
Butterfly Body liners are designed to provide secure protection from ABL – a problem that 20% of women over the age of 40 experience and more men are acknowledging, INDA reports. Butterfly Liners’ patented, innovative design resembles four wings and is said to fit comfortably and discreetly to the body. National sales of the product began in Target retail stores in January and will soon be in Walmart.
“It’s an honour to receive INDA’s Visionary Award. Supply chain was a critical component for us, along with intellectual property and financing, in launching this new product. INDA connected us to the supply chain we needed and provided invaluable industry contacts, expertise and support. We couldn’t have brought Butterfly Body Liners to market without them,” said Kelly Lewis Brezoczky, founder and CEO of Butterfly Health, and a health advocate for ABL.
The other finalists for the annual award were:
“Each year, at our Vision Consumer Products Conference we bring together key elements of the supply chain for consumer products that utilise nonwoven fabrics in some way. New consumer products are showcased here and demonstrate the value of nonwovens in many different uses,” said Dave Rousse, INDA President.