Hyosung, a leading elastane producer, will launch new creora Fit² technology for exceptional comfort and fit at Denim by PV trade show that takes place from 18-19 November in Barcelona.

The latest creora Fit² technology was developed to meet consumer demand for second skin fit with 360 degree comfort. The technology capitalises on superior setting performance of creora elastane for 4-way stretch development with reduced shrinkage and better recovery, the company reports.

Super stretch denim

According to the manufacturer, the bi-stretch denim with creora Fit² technology can offer a more comfortable wear and a perfect silhouette.

“Looking forward to 2017, we see continued demand for super stretch denim for women and men. Today’s consumers expect denim to fit better and with more comfort,” commented Ria Stern, global marketing director. “We will be working with retailers and brands to promote creora Fit2 technology as it delivers those consumer needs”.

New collection

Hyosung has partnered with Soorty of Pakistan to introduce a new collection utilising this proprietary new technology. Soorty is the leading manufacturer and exporter of denim products. Established in 1975, the company has since expanded to become a fully integrated vertical textile set-up from spinning to garment units employing 18,000 people.

“creora Fit² technology has allowed us to create a new collection of 4-way stretch denim with higher stretch but without the typical warp shrinkage and instability issues,” said Levent Korkmazer, Soorty, the head of R&D.

“The new collection is more affordable than previous 4-way stretch technology and therefore, more marketable. We are calling the collection Zumba to capitalise on today’s strong athleisure inspirations.”

Hyosung Corporation

Hyosung Corporation is one of Korea’s leading multinational conglomerates, with annual worldwide sales of more than billion. Hyosung maintains a global network of more than 73 subsidiaries and international branch offices around the globe.

The corporation operates in seven performance groups: textiles, industrial materials, chemicals, power and industrial systems, construction, trading, and information and communication.

www.hyosung.com