When Brazilian-born Creative Director Ilana Kugel and 7 For All Mankind Founder Peter Koral launched their first collection in 2014, they set out to lead the ultra premium activewear industry and extend their vision online.

The team has now accomplished a major milestone and continues to pave new paths in the digital landscape with what the company refers to as a fully responsive shopping destination for mobile shoppers and a robust social media campaign.

Premium shopping destination

“We are incredibly excited to have created a premium shopping destination that reflects the high level of quality and refined detail that we infuse into our beloved brand,” commented Ilana Kugel, Creative Director. “Our latest spring collection will be available on the site today and we are so proud to now be able to directly say thanks to our fans with a celebratory VIP discount.”

The Koral team hopes that when fashion-conscious women look for sports performance gear that embodies an elevated sense of style, they will head to Koral Activewear's new online boutique. The label continues to reimagine the way fashion meets fitness, conceiving high fashion activewear for highly active lives, the company reports.

Bright future

“We continue to see a bright future for the premium activewear market and feel that we are now well positioned to lead the industry online,” said Peter Koral. “The excitement has been building for a while and it's rewarding to see our unique vision come to life through the new site.”

Koral Activewear aims to gain reputation for creating cutting-edge trends in the high-end activewear marketplace. The company’s vision is driven by fashion, engineered with luxurious fabrics, and designed to push and empower active individuals.

www.koral.com/activewear