Lectra, a leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has provided High Rock, a leading outdoor sportswear supplier, with smart digital technology.

Chinese outdoor sportswear manufacturer clinches intelligent technology and consulting expertise from Lectra as it actively builds its domestic made to measure business in step with Made in China 2025.

“Lectra’s advanced MTM technology, integrated with Product Data Management, provides exactly what we desired-it is the best choice for High Rock and we look forward to the results of implementation, as well as our future corporation,” commented Ma Songqi, Chairman, High Rock.

From mass production to mass customisation

A guiding principle to upgrade the country's industries, Made in China 2025 is driving manufacturers swiftly towards smart industrial production and value-added manufacturing. In parallel, mass customisation is a burgeoning market in China thanks to blossoming demand from consumers to personalise their garments. Reflecting on this demand, Chinese apparel manufacturers are said to be moving from mass production to mass customisation.

High Rock, a 50% original design manufacturer and 50% OEM, aims to lock-in intelligent manufacturing and boost the company’s performance in outdoor sportswear’s customisation.

By embracing Lectra’s advanced made to measure solution and extensive experience in sports and outdoor wear, High Rock says it aims to meet key needs to reduce product development cycle time, to build a quick response to quotation, and to enhance on-time delivery.

Improving business performance

Lectra’s solution will also provide High Rock with rigorous end-to-end integrated data to improve business performance, notably for cost control, and to reduce errors in pattern modification, in the growing market for made to measure outdoor sportswear.

For High Rock, whose brand spans design, product development and production, Lectra’s finely-tuned MTM technology will help to transform and modernise manufacturing operations, evolving from manual processes to advanced production methods.

“Lectra’s superior technology and expertise in outdoor sportswear is perfectly aligned with High Rock, supporting the company as it spears MTM as a new business growth strategy, and leverages intelligent manufacturing to build a robust brand,” said Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

Lectra

Lectra is a leader in integrated technology solutions (software, automated cutting equipment, and associated services) specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products.

It serves major world markets, including fashion and apparel, automotive, and furniture, as well as a broad array of other industries. Lectra’s solutions, specific to each market, enable customers to automate and optimize product design, development, and manufacturing. With more than 1,500 employees, Lectra has developed relationships with customers in more than 100 countries.

www.lectra.com