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Fibres/​Yarns/​Fabrics

prAna to target European market for growth

prAna is investing in its international distribution network and has brought on an experience European sales team.

7th July 2015

Innovation in Textiles
 |  Carlsbad, CA

Clothing/​Footwear, Sports/​Outdoor, Sustainable

prAna, a leading lifestyle clothing company that offers sustainable clothes for active and every day wear, is accelerating its growth in Europe with an enhanced distribution network and new international sales team.

For more than 20 years, prAna apparel has had a strong following in the European climbing and yoga communities. With its broad range of lifestyle, swim, and active apparel, prAna now has its goals set on expansion in Europe.

The company will also exhibit its latest Spring 2016 collection at the Friedrichshafen tradeshow this month, where prAna executives, representatives and brand ambassador Chris Sharma will be available for questions.

Focus on sustainability

Founded in 1993, prAna started with apparel catering to the clothing needs of yogis and climbers. As its appeal grew, prAna remained committed to weaving sustainable practices into its operations and supply chains, the company reports.

For prAna sustainability means not only recycling and using organic and natural fibres, but also working to constantly improve its practices from start to finish of the production. prAna was one of the first US bluesign system partners, offering complete bluesign certified garments. It was also one of the first major apparel makers to offer Fair Trade Certified clothing.

Expansion

Part of the portfolio of brands owned by Columbia Sportswear Company (COLM), prAna is investing in its international distribution network and has brought on an experience European sales team.

“prAna has a rich history in the European marketplace, with solid roots in the climbing and yoga communities,” explained Sasha Dietschi-Cooper, VP of Global Sales. “We are committed to expanding the brand’s reach in Europe as an outdoor lifestyle brand.”

To learn more about prAna, and to see the complete Spring `16 collection, visit stand A1-401 at the Friedrichshafen tradeshow where prAna executives, representatives and brand ambassador Chris Sharma will be in attendance. Chris Sharma will be at the booth on July 16 at 11 a.m. to meet and greet tradeshow attendees.

www.prana.com

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