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X-BIONIC wins Most Innovative Brand at Plus X Awards

For the 5th time in a row, Swiss high-tech sportswear company X-BIONIC has been honoured at the recent Plus X awards in Cologne, Germany, winning the most coveted award of Most Innovative Brand. The Plus X Award is one of the world’s most prestigious innovation prizes for technology, sports and lifestyle, with the winners being selected by a top-class jury of experts from 25 different sectors.

28th June 2013

Innovation in Textiles
 |  Cologne

Sports/​Outdoor, Clothing/​Footwear

For the 5th time in a row, Swiss high-tech sportswear company X-BIONIC has been honoured at the recent Plus X awards in Cologne, Germany, winning the most coveted award of Most Innovative Brand. The Plus X Award is one of the world’s most prestigious innovation prizes for technology, sports and lifestyle, with the winners being selected by a top-class jury of experts from 25 different sectors.

More than 350 selected guests, among them top decision makers from industry and retail as well as numerous society, media and politics VIPs, are said to have experienced “fireworks of brands and emotion” at the event. The elite of top international brands gathered for the eagerly awaited, tenth edition of the Plus X Award Night hosted by Plus X Award president Donat Brandt.

With four award-winning products – Effektor Women, Precuperation/Recovery Suit, XSOCKS Trekking Merino, and X-SOCKS Speed Two – X-BIONIC’s chief developer and CEO, Professor Bodo W. Lambertz, and his Swiss team laid the foundations for the 2013 Most Innovative Brand award.

The Most Innovative Brand prize is awarded each year in 23 different product categories. This year X-BIONIC dominated the Shoes and Clothing category and together with famous brands such as Black & Decker, Bose, Philips, Vodafone, and JVC – was able to take home the Plus X trophy.

The X-BIONIC Plus X Trophy collection

In the 10th year of Plus X, the 23 most innovative brands from different areas of technology, sports and lifestyle as well the laureates of special honours received their coveted awards. The trophies themselves, which were designed in jubilee gold for the first time and weighed in at over 7 kilos, were handed over by the jurors and ambassadors of the Plus X Award on an impressive 43 metres wide stage.

The jurors base their decision on innovativeness, design, quality, functionality, user-friendliness, ergonomics, and environmental friendliness - and the developers at X-BIONIC have once again shown themselves to be pioneers in all of these.

Plus X Award

With an international and independent panel of judges from 25 industries, 22 partners and a marketing investment of more than 25 million Euros, the Plus X Award is one of the world’s largest competitions for technology, sports and lifestyle. Plus X Award seals of approval are conferred upon products judged to possess at least one ‘Plus X’ factor.

Carlo Schoch, CFO at X-Technology Swiss R&D AG, receives the fifth trophy.

Awards are given for new and innovative technologies, extraordinary design and intelligent, easy to use operating systems. Criteria such as outstanding ergonomic and ecological features, along with the use of high quality materials add up to sustainable products with long lasting value and are also honoured by the Plus X Award.

www.x-technology.com

www.x-bionic.com

www.apani-life.com

www.x-socks.com

www.x-nutrio.com

Further reading

On the winning road with X-BIONIC

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