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20th September 2017, Yorkville, IL

Aurora to introduce new Expressions canvas

Made in North America but available now to global markets, Expressions Semi-Gloss Décor canvas is a lightweight, 100% polyester, high-output canvas. Aurora Specialty Textiles Group will introduce its new Expressions Semi-Gloss Décor canvas at SGIA Expo 2017 in New Orleans, LA, next month. Made in North America but available now to global markets, Expressions Semi-Gloss Décor canvas is a lightweight, 100% polyester, high-output canvas that uses Expression’s proprietary, enhanced acrylic coating for excellent ink coverage.

“It is the perfect medium for print reproductions sold through mid-range retailers, and used in mid-range hotel chains and office settings,” the company reports.

Although a lightweight, high-output canvas, colour output has not been sacrificed, says the manufacturer. Expressions Semi-Gloss Décor Canvas has been engineered to deliver a wide colour gamut and vibrant, eye-popping colour combined with a much higher level of consistent print-ability than comparable canvas print products.

Expressions Semi-Gloss Décor

“Manufactured on state-of-the-art equipment in Yorkville, IL, Expressions Semi-Gloss Décor canvas competes with inexpensive commodity canvas products. But with Expressions Semi-Gloss Décor, printers do not have to sacrifice print quality, or print output, or worry about costly coating inconsistencies,” the company says.

Expressions Semi-Gloss Décor canvas is the latest addition to Aurora’s Expressions canvas line, which includes the full range of gloss levels. Designed to meet the majority of the canvas market’s printing needs, the Expressions canvas line includes:  Expressions Matte, Expressions Satin, Expressions Semi-Gloss, Expressions Gloss and now Expressions Semi-Gloss Décor.

Treated with a new proprietary coating developed by the R&D team at Aurora, Expressions has been engineered to maximise print output and throughput with today’s newest digital printing equipment.

Expressions is also cross-compatible with the latest generation of latex, solvent/eco-solvent and UV printers. In addition, independent testing confirms that Expressions has the industry’s leading print output with regard to outstanding colour reproduction and broadest colour gamut, the company adds.

Expansion

“Aurora is committed to continuing to expand and enhance our Expressions line of canvas products to keep pace with the ever-changing needs and demands of the digital print canvas market,” said Mark Shaneyfelt, Director of Sales and Marketing for Printable Textiles at Aurora. “In addition to our new Expressions Semi-Gloss Decor, we will soon introduce more additions to our Expressions line, so stay tuned. As a full, wide-width, North American manufacturer, we have the capabilities to customize a canvas product to meet specific needs and requirements.”

Ample inventories of the full Expressions canvas line are now in stock and profiling for HP Latex (300 and 3000 Series) printers and Epson SureColor printers is complete.  Free, downloadable online profiles for HP Latex (300 and 3000 Series) printers and Epson SureColor printers are available for Expressions through the Aurora website.

The entire line is in stock through Aurora’s Yorkville, Illinois, USA, warehouse in widths up to 122” in standard roll lengths of 50 yards.  Produced in the US, and customised roll widths and roll lengths are available on demand.

www.auroratextile.com

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