Digital printing in artistic spotlight at Première Vision
18th September 2012, Paris
Creativity, production speed and design quality through digital printing
Miroglio Textile will be taking one of the key challenges faced by the textile sector to the very heart of Prémiere Vision this week by means of an unprecedented performance by Stefano Arienti, an important Italian artist, which will entail the creation of new fabrics in real time.
Original silk and cotton fabrics will be printed with a fast and dynamic digital printing system inside the Miroglio booth (B21, Hall 5 from 9.00am to 6.30pm), transformed for the occasion into an artist's studio, on 19 and 20 September. The event will be staged as part of the Metri d’Arte project, which premièred at Prémiere Vision in Paris last February.
“How can one rethink a fabric's production process by taking full advantage of the speed, quality and endless creative freedom allowed by digital printing?”
Miroglio Textile's answer, during the two days in Paris, will be a performance arising from the collaboration between Stefano Arienti and the company's style and design department, encompassing artistic work and new concept for industrial production.
The result is a series of artist's fabrics designed on the spot by involving visitors to the fair – printed in real time, yet exclusive exactly thanks to their uniqueness. Visitors will be able to offer ideas or starting points, such as images or objects on hand, thus triggering the artistic process that leads to the creation of the fabrics. The material received will then be artistically reworked and digitized. Finally, a digital printer will print the artist's fabrics live. “The creative process will therefore be fulfilled in the production of the fabrics exactly thanks to the potential offered by digital technology,” says Miroglio.
The collaboration between Stefano Arienti and Miroglio Textile began in 2011 with the Metri d’Arte project, in which he worked together with the designers at the Italian company’s style and design department to create the prints for two artist's collections: weaves and cut-outs from nature.
Metri d'Arte is said to be an an art project that leads Miroglio Textile to serve as an innovative thinking and experimentation laboratory to create fabrics conceived, designed and produced as actual works of participatory art, yet possessing beauty, soul and meaning.
Presented in February 2012 in Paris at the Spring / Summer 2013 Première Vision, Metri d’Arte saw the participation of artists Stefano Arienti, Massimo Caccia and Maggie Cardelus, who successfully designed six collections for a total of twenty-one artist's fabrics. Metri d'Arte, curated by Trivioquadrivio, was devised as a meeting point of art and industry to explore the exciting new frontiers of creativity.
Stefano Arienti is one of the most renowned artists of the Italian scene. In the 80s he was in contact with the most idiosyncratic fringes of Italian avant-garde, and he still surprises art audiences with the variety of his work and the ability to transform everyday objects and materials into works of art through continuous experimentation with techniques and tools.
He is a professor at the IUAV University of Venice and the Academy of Fine Arts in Bergamo, and his work is represented in the most important Italian museums as well as in the U.S. and England.
“I work on objects that already exist; they carry images that are part of the visual culture of our time, and are made of very specific materials that can be transformed to provide a more personal vision. Therefore, as an artist my work deals with transformation, offering my own take on objects to find a personal path within contemporary imagination.”
Miroglio Textile is part of the Miroglio Group and specializes in the production and marketing of a wide range of items that range across the whole spectrum of the textile industry, from yarns and threads to printed and plain fabrics, to transfer paper. Printing is the company's core business, and makes the Group a market leader in Europe.
Miroglio Textile carries out the entire production cycle from design to marketing through a manufacturing plant for the Fabrics business in Italy, one for the Yarns business in Tunisia and one for the Paper business in Alba, supported by a centralized warehouse in the Group's headquarters in the Piedmont.
Miroglio Textile’s distribution network of currently consists of over 5500 customers spread across the different sectors of textiles, yarns and transfer paper.
Author: Billy Hunter