The webinar is the first in a series of educational webinars the IAC is producing to improve understanding of the benefits of antimicrobials as well as the provisions for responsible use.

“Consumers are very interested in and are willing to pay a premium for the valuable feature that odor control can add to textile and apparel products,” said Robert Monticello, Chair of the IAC technical committee, who will be presenting the October 22 webinar.

“It is important for brands and retailers to understand the general science behind the many odour capture and antimicrobial technologies along with their benefits in textile and apparel product applications. That knowledge can result in effective products that are made responsibly and that meet the increasing demands from consumers for long lasting freshness in their textiles.”

 Dr Monticello will discuss odour capture and antimicrobial technologies. He will also discuss the results of recent consumer studies and other key market and production topics as well as provide an overview of the regulatory landscape.

Further information