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ISPO Community offers direct access to consumers

Leading sports business network ISPO offers a new, year-round service, consisting of targeted communication between brands and consumers, realised in a form of an online platform ISPO Community. It aims to provide retailers, manufacturers and suppliers with access to consumer opinions, creating a new approach to opinion polls and market research.

2nd October 2013

Innovation in Textiles
 |  Munchen

Sports/​Outdoor

Leading sports business network ISPO offers a new, year-round service, consisting of targeted communication between brands and consumers, realised in a form of an online platform ISPO Community.

It aims to provide retailers, manufacturers and suppliers with access to consumer opinions, creating a new approach to opinion polls and market research.

Social media approach

The social media marketing has proven to be the right tool to reach out for consumers, highlighting the need to identify most appropriate channels and activities.

The ISPO Community is based on a social voting community developed by social media technology provider Voycer. This is said to allow interested parties to develop theme-oriented polls, and generate votes and discussions. The interaction can be between ISPO or a brand and the user, as well as between users.

The photo competition ‘My Bike My Style’ was the first successfully completed campaign, resulting in 240 entries and 45,390 votes. Compared to last year’s competition on Facebook, this represents an increase of 100 entries and a number of votes that beat last year’s by a factor of seven.

Objectives

The key goal of ISPO is to optimise the existing service portfolio according to customer requirements, uncover the latest trends, and expand the service offers for trade show customers.

The new ISPO portfolio takes into account the continuous changes and increasing competition in the market, creating a need for extended networking. It also considers a variety of information channels, and continuous training to be able to succeed in establishing a position in the sports business.

Internet

The focus now is on innovative and interactive Web 2.0 services with potential for generating new customers and encouraging the loyalty of existing customers.

Net poll by Facit Digital and an extensive user poll among manufacturers, service providers, retailers, and trade fair visitors, show that the industry increasingly takes advantage of online platforms for its information exchange activities.

With its new service the sports business network ISPO aims to simplify the access to consumers for sports business companies. The service provides year-round, active communication with individual target groups in the offline and online business.

www.ispo.com

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