11th January 2017, Munich/Latham, NY
PrimaLoft, a leader in providing comfort solutions with high-performance insulations and fabrics, is launching its PrimaLoft Gold Insulation Active with 45% post-consumer recycled content, building on the success of its Active range, as well as strengthening its environmental and sustainability credentials.
Haglöfs will be the first brand to use the new insulation in its AW17/18 range. bluesign certified, the new insulation will debut at ISPO Show in Munich, from 5-8 February 2017. In addition, PrimaLoft Gold Insulation Eco, featuring 55% post-consumer recycled content, will now be available to the rest of the industry to use from AW17/18 ranges.
Both of these developments advance PrimaLoft’s five-year sustainability goal of having 90% of its products containing at least 35% recycled material, the company reports.
Providing breathable four way stretch performance and thermal properties, PrimaLoft Gold Insulation Active has a proprietary construction, which is designed to enable excess heat and moisture to escape through the inner and outer fabrics.
As well as keeping users warm, dry and comfortable, it is also said to be stable enough to offer product designers a greater choice of highly breathable stretch shell and liner fabrics, for use in future sports and outdoor ranges.
“Our new PrimaLoft Gold Insulation Active with 45% recycled content is a natural progression for our Active range of insulations as sustainability is at the forefront of our innovation strategy,” said Jochen Lagemann, Managing Director PrimaLoft Europe & Asia. “Our latest Gold Insulation Active builds upon the success of both our PrimaLoft Silver and Gold Insulation Active, offering our brand partners the same performance standards yet with an environmental conscience.”
PrimaLoft’s Insulation Active products have already enjoyed commercial success over the past two years, firstly with the launch of PrimaLoft Silver Insulation Active for AW15/16 and PrimaLoft Gold Insulation Active for AW16/17, which introduced a four way stretch for additional freedom of movement during fast-paced activities, the company reports.
Brands currently using PrimaLoft Silver and Gold Insulation Active beside Haglöfs, include: adidas, Bergans, Berghaus, Bogner, Helly Hansen, Dynafit, J. Lindeberg, Mammut, Schöffel, Eider, Falke, Gore Bike-/Running-Wear, Haglöfs, Castelli, Houdini, Rab, Norrona, Reusch, Salomon, Volcom, Ski Lacroix, Arpin 1817, Hrimnir, Crazy Idea, Dainese, Martini, Mavic, Montane, Degree7, Kappa, Karpos, La Sportiva, Maloja, Black Diamond, Marmot, Lululemon, Pac, Red Fox, Direct Alpine, Dunderdorn, Audimas, Berg, and Skigo.
Swedish outdoor brand Haglöfs is announced as the first brand to use the latest innovation of PrimaLoft Gold Insulation Active to market in its AW17/18 range. Haglöfs is renowned for its sustainable approach and Take Care is the brand’s current watchword and symbol. “Haglöfs was looking for a breathable, migration resistant insulation which regulates the wearer’s comfort levels during intense activities, but at the same time aligns with the brand’s strong environmental heritage and commitments,” said Jochen Lagemann, Managing Director PrimaLoft Europe & Asia.
“As leading comfort solution company, our goal is to always work in partnership with our customers, such as Haglöfs, to offer new products which not only satisfy, but exceed, their design and innovation expectations.”
Jacopo Bufacci, Clothing Design Manager from Haglöfs said: “Our Barrier Rescue Jacket is a proven style in our collection and specifically created for Mountain rescue people. We updated features and changed to PrimaLoft Gold Insulation Active, to increase the breathability and performance, but also to reinforce our commitment to produce premium quality yet environmentally friendly products.”