Global Consumer Trends: Health

Introduction

For 75% of consumers across 17 countries and 4 regions, "maintaining or improving health" has become more important to them in the 2 years since Datamonitor's 2007 report New Developments in Global Consumer Trends. This report outlines how over 40 health-driven trends influence consumer lifestyles and product choices globally and considers the implications and opportunities for industry players.

Scope of this research

Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)

Global in focus, but also offers country-by-country and category-by-category insights thereby catering to top-line or more specific information needs

Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences

One of 10 dedicated mega-trend reports outlining the most important issues shaping global consumers' buying behavior both now and in the future

Research and analysis highlights

Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically

Even in 2004, 91% of US respondents told Datamonitor that "improving their physical health" was either 'very important' (40%) or 'important' (51%) to them. The most recent research conducted by Datamonitor shows that US consumers are continuing to adopt a more proactive approach towards managing their health

75% of Australians told Datamonitor in April 2009 that maintaining or improving their health has become more important to them in the last two years. Nearly a third of these respondents (31%) stated it had become 'significantly more important'. Japanese respondents were least inclined within the Asia Pacific region to express this sentiment

Key reasons to purchase this research

• Understand the significance of the different health-aligned trends across territories and FMCG sectors to help support market diversification plans
• Save time and gain maximal insight by using this 'one-stop-shop' resource which offers a clear and up-to-date framework for understanding consumers
• Access data from two waves of global primary research to increase the likelihood of being 'on-trend' with NPD and marketing activities