Happy trails for half a century
Industry Talk
Cordura brand to sponsor Pacific Crest Trail Association
The association has partnered with soon-to-be released Hollywood film Wild in its efforts to bring awareness to the trail’s importance.
3rd December 2014
Innovation in Textiles
|
Wichita, KS
Invista’s Cordura brand has announced its sponsorship of the Pacific Crest Trail Association (PCTA), which aims to protect, preserve and promote the Pacific Crest National Scenic Trail.
“The Cordura brand spirit embodies adventurers like those who have experienced the Pacific Crest Trail (PCT),” commented Cindy McNaull, Global Cordura brand and Marketing Director. “Our durable Cordura fabrics are great for anyone from a first time day hiker to the most experienced climbers, a versatility that holds true for the Pacific Crest Trail as well.”
Promotional efforts
Spanning 2,650 miles from Mexico to Canada, the Pacific Crest Trail traverses some of the most beautiful wilderness in America. The film Wild, based on the novel by the same name, is the true story about one woman’s 1,100 mile solo hike on the PCT. The movie will be released in December and brings to life the PCTA’s mission of preservation for this internationally significant landmark.
Invista’s Cordura brand sponsorship of the PCTA brings with it a like-minded mission to help promote the PCT for future generations of durable people to experience and enjoy this national treasure, the company reports.
“It’s fantastic to see Invista’s Cordura brand share in our passion for the Pacific Crest Trail,” said Liz Bergeron, PCTA Executive Director and CEO. “We at the PCTA have been passionate about the trail from the beginning and sponsorships like this one are what help us continue our preservation and promotional efforts.”
Cordura brand
Known for its resistance to abrasions, tears and scuffs, Cordura fabric is used in many of the leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear, and performance apparel.
The Cordura brand is a registered trademark of Invista. With leading brands including Lycra, Coolmax, Cordura, Stainmaster and Antron, Invista is one of the largest integrated producers of chemical intermediates, polymers and fibres.
The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products.
Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...
Find out more
