Rockline Industries environmentally friendly Regenerated Cotton Wipe has been named the recipient of the prestigious 2010 Visionary Award presented recently at the VISION 2010 Consumer Products Conference in New Orleans.

The Regenerated Cotton Wipe was selected over four other finalists by attendees at the ninth annual VISION Conference, which was held from January 20-22 at the Sheraton New Orleans Canal Street. The annual VISION Conference is organized by INDA, Association of the Nonwoven Fabrics Industry, and each year it brings together hundreds of executives from nonwovens and consumer products companies around the world for three days of education and networking.

The substrate for the Regenerated Cotton Wipe is made from 100% biodegradable materials. The blend is 25% Lenzing Tencel and 75% cotton. The cotton is produced from the post-industrial waste from the manufacturing of T-shirts, and the recovery process to regenerate the cotton is energy and water friendly.

Now in its ninth year, the Visionary Award is presented to a new consumer product that utilizes nonwoven fabrics in its final form. The five finalists made presentations during VISION 2010 and conference attendees voted for the recipient of the 2010 Visionary Award.

 “With such an emphasis being placed on sustainable products in all industries, including nonwovens, the VISION Conference attendees obviously were impressed by the green story of the Rockline Regenerated Cotton Wipe,” says Rory Holmes, President of INDA. “There were five outstanding products representing all aspects of consumer products from filtration to personal and household care and they were all winners by being selected as finalists in the 2010 competition.”

Holmes presented the Visionary Award to Lorraine Crosbie, EU Regional Sales Director of Rockline, who travelled from England to make the Rockline presentation at VISION.

The other four finalists were:

 Purex Complete 3-in-1 Laundry Sheets, Henkel Corp ... Consumers can use the same sheet from washer to the dryer to provide cleaning, softening and anti-static benefits. Each sheet contains the proper amount of detergent, softener and anti-static agent for a single load of wash.

The Ultimate Cloth, Advanced Cleaning Technologies ... The Ultimate Cloth is a streak-free window cleaner that cleans and polishes windows, mirrors, windshields and glass as well as many soft surfaces such as leather and vinyl.

Infinity feminine hygiene pad, Procter & Gamble ... This feminine hygiene pad features a soft cover sheet designed to work with the pad's Infinicel core, Microdots for fast absorption, a new wing design for secure protection, form-fitting channels for leakage protection and a wider design in the back to provide increased coverage.

Fitseal disposable respirator mask, Superior Felt and Filtration ... This mask employs nonwoven tribo-electric technology coupled with a medical adhesion system that makes it an effective disposable mask in swine flu/H1N1 protection as well as for use in protection in dealing with SARS, Avian Bird Flu, disaster clean up, emergency response, terrorism and tourism abroad.

Previous recipients of the Visionary Award include Ahlstrom’s Disruptor nonwoven water filter media (2009); Kimberly-Clark’s Spa Sensials personal care treatment (2008), Tyco Healthcare Retail Group’s Swim Pants (2007); Chicopee’s Disaster Relief Blanket (2006); Fiberweb’s Resolution Print Media (2005); Church & Dwight’s Brillo Scrub ‘n’ Toss (2004); FMJ ChemBio’s Civilian Quick Escape Mask (2003); and Procter & Gamble's Swiffer (2002).

The 2011 VISION Consumer Products moves to the West Coast and will be held January 10-12 at the Four Seasons Aviara in Carlsbad, Calif. VISION 2012 will return to New Orleans. For more information: www.inda.org .