Lenzing will be focussing on the hygiene sector when it showcases its speciality fibres at this year’s IDEA13 which takes place in Miami, Florida from 23-25 April. The Austrian fibre producer will place special emphasis on Tencel and particularly its new hydrophobic fibre Tencel Biosoft for hygiene applications in line with the slogan - Green solutions for hygiene products.

“During its appearance at this year’s trade show, Lenzing will focus on the hygiene segment. Thanks to their botanic origin, Lenzing fibres are the ideal raw material for sustainable products with a positive impact on future generations, particularly for sensitive applications with direct skin contact,” the company said in a statement this morning.

For three days IDEA will serve as the focal point and meeting place for the entire nonwovens supply chain. The trade fair will feature more than 375 exhibitors from 70 countries and an expected expert audience of more than 6000 visitors.

“IDEA is a global trade fair. In Miami we will meet all our direct and indirect customers along the value chain,” says Elisabeth Stanger, Global Marketing Director. “In this way we familiarize ourselves even more with customer requirements, and can demonstrate our innovative strength by providing tailored solutions”, she adds.

“Consumers are becoming increasingly environmentally conscious. However, hardly anyone is willing to do without comfort and convenience. Lenzing offers sustainable solutions on a global scale with fibres made of the renewable raw material wood,” Lenzing continues. “Consumers continue to keep a very close eye on the development of sustainable products, which in turn influences purchasing decisions along the entire supply chain.”

“Manufacturers deciding in favour of Lenzing fibres as a raw material enable consumers to source products which combine performance, comfort and ecological responsibility from the very beginning.”

Wolfgang Plasser, Vice President of the Business Unit Nonwoven Fibers, comments: “Our objective is to optimize the interaction between functionality and sustainability. Accordingly, consumers can use disposable products with a clear conscience. Our new fibre Tencel Biosoft is the ideal fibre to enable us to establish a foothold in the market for hygiene applications. In Miami we will present for the first time the prototypes of women’s sanitary pads and panty liners with a top sheet made of 100% Tencel Biosoft.”

“Extensive demands are placed on the top layer of women’s hygiene products. Liquids should be quickly absorbed, with minimal release to the skin in order to ensure a comfortable and dry feeling when using these products. Tencel Biosoft exceeds these demands by creating a botanic added value. It transforms the renewable raw material wood into an environmentally compatible end product,” Lenzing concludes.

www.lenzing.com