Later this month (23-25 October) the Shanghai International Nonwovens Conference and Exhibition (SINCE) will unite nonwovens experts from all over the world and according to cellulosic fibre producer Lenzing it will give it an ideal opportunity to present innovative botanic fibre solutions.

“Tencel and Lenzing Viscose combine ecological responsibility with functionality. The increasing interest in sustainable fibres for nonwoven applications paves the way for Lenzing to pursue a growth strategy with a strong focus on Asia,” the company said in a statement this morning.

Success through expansion

Lenzing has been successfully established on the Asian market for many years. “We already attached great importance to this emerging up-and-coming region at a very early stage and have been manufacturing high quality fibres at PT South Pacific Viscose, our Indonesian site, for three decades. During this time we have continually expanded in order to meet the future demands placed upon the value chain,” says Wolfgang Plasser, Vice President and General Manager Business Unit Nonwoven Fibers.

The Indonesian subsidiary of Lenzing operates five production lines and is said to be the largest viscose fibre plant in the world at the present time. The second production facility in Asia for Lenzing Viscose is located in Nanjing (China).

“We have been setting new quality standards in China since the plant first commenced operations in 2007. This site is also continuously expanding in order to fulfil the ongoing increase in demand on the Chinese market,” Plasser adds.

Performance makes a persuasive case

According to Lenzing, its fibres are naturally absorbent and pure like the cellulose they are made from and Tencel meets even the most stringent demands, due to the fact that the fibre cleans reliably and is particularly soft to sensitive skin. Lenzing fibres are also said to be ideally suited for demanding applications such as wipes, facial masks as well as hygiene and medical products and in addition, Lenzing says, they optimize the performance of technical applications.

Focus on sustainability

Tencel and Lenzing Viscose are based on the renewable raw material wood and are said to be completely biodegradable after use. “In the spirit of ensuring a future worth living for coming generations, sustainability is more than just a trend”, states Elisabeth Stanger, Marketing Director of the Business Unit Nonwoven Fibers.

“Consumers are relying on high quality products which combine performance with ecological responsibility. We are supporting this development with the goal of strengthening the trustworthy brand image of Tencel and Lenzing Viscose along the value chain within the context of an intensive cooperation with our customers”, Ms Stanger concludes.