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Technology/Machinery

SSM appoints Steven Lin as Sales Director China to maintain strong market position

Mr Lin will lead a newly formed sales team with the existing and new sales managers that has started its activities on 1 July 2015.

22nd July 2015

Innovation in Textiles
 |  Horgen

Medical/Hygiene, Sports/​Outdoor, Clothing/​Footwear, Industrial

Mr Lin will lead a newly formed sales team with the existing and new sales managers that has started its activities on 1 July 2015.

Modified sales structure

The company will modify its sales structure in order to strengthen its position in the Chinese market. The main objective is to get closer to the customers, without the use of any agency as intermediary. This business strategy led to the promotion of Mr Lin to his new role.

Despite the competitive situation in the textile machinery business, SSM has been able to maintain its market leadership and to excel within the holding company Schweiter Technologies, the manufacturer reports. The company is expected to continue strengthening its personnel in order to achieve its growth objectives.

SSM AG

The Schärer, Schweiter and Mettler companies merged in 1989 to become SSM. In 1999, Stähle-Eltex and SSM merged to develop air texturing technology and to strengthen their leadership position in the marketplace.

With HACOBA as its partner, SSM is also able to offer a complete range of sewing thread finishing machines. The company can also offer a complete portfolio for processed yarns.

Since 2012, SSM Schärer Schweiter Mettler has taken over the activities of Giudici, Italy. Giudici’s strong market position in the field of false twist texturing of high quality fine count Nylon yarns, an application that complements SSM’s established leadership in air texturing, will further expand SSM’s business in the chemical fibre processing industry, the company believes.

www.ssm.ch

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