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22nd November 2017, Cincinnati, OH

Pampers introduces flat diaper for premature babies

Pampers has created a first-of-its-kind flat diaper to protect the needs of preemies whose skin is too delicate to wear a traditional diaper or require an alternative diapering solution while in the NICU.

Pampers has partnered with the March of Dimes this Prematurity Awareness Month and will donate a box of the new Pampers NICU Flat Diapers to every NICU in the country to support every baby’s happy and healthy development. “For more than 40 years, Pampers has been proud to be in the corner of all NICU nurses and preemie babies, providing innovative solutions in support of their unique needs,” said Erica Bardeau, Brand Manager, North America Baby Care, P&G.

Pampers introduces the first-of-its-kind NICU Flat Diaper for babies whose skin is too sensitive to wear a traditional diaper. © Business Wire/P&G

“In 2002, we were the first major diaper manufacturer to create a diaper for premature babies. Since then, we have developed numerous innovations, including diapers ranging from size P1 to P3 for micro-preemies, to care for all babies, even the littlest fighters.”

Flat Diaper

Preterm birth is a national health crisis that accounts for 1 in 10 or around 380,000 babies being born prematurely every year in the United Sates. The preterm birth rate has increased for the second year in a row, rising to 9.8% — equating to approximately 8,000 additional babies being born prematurely. Advances in medical science have allowed many of these babies to thrive in the NICU, but their unique needs go beyond the traditional diaper.

The Flat Diaper addresses the unique needs of babies with extremely low birth weight, severe skin issues, jaundice, gastrointestinal complications and other related conditions, the company explains.

“We are proud to offer such a diverse range of products, specifically tailored to meet the needs of all preemies in the NICU,” said Amy Wiford, Pampers Nurse specialist, P&G, and NICU nurse who has cared for preemie babies for 10 years. “The Pampers NICU Flat Diaper is filling an unmet need in the clinical space that can allow for greater access to treatments for baby, protection of delicate skin, and minimal disturbances to baby in those critical first 72 hours of life.”

Key features of the Pampers NICU Flat Diaper include:

  • All-Around Absorbency to provide equal protection in the front and back, to help allow diapering in any position
  • Absorb Away Liner that pulls wetness and mess away from baby’s skin to help baby stay dry and comfortable
  • Wetness Shield that helps prevent run-off from the flat diaper
  • Premium Skin Protection by using the same breathable materials found in Pampers Swaddlers diapers
  • No Tape, No Elastic, No Fragrance – to provide outstanding care for the babies

Safe and gentle

The materials in all Pampers products are safe and gentle, and are the same materials used safely in Pampers hospital and retail diapers, by more than 25 million babies worldwide, every day, the company reports. Pampers partners with leading pediatricians, pediatric dermatologists and safety experts to confirm the materials we use are safe for babies, especially the most delicate.

“With the rising preterm birth rate, the March of Dimes’ fight for the health of all moms and babies has never been more important,” said Stacey D. Stewart, President of the March of Dimes. “We are proud to partner with Pampers, who shares our commitment to innovation, research, protection, care and support, ensuring that future generations of babies have a fighting chance.”

www.pampers.com

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