Safe Reflections a leading supplier of enhanced visibility and reflective solutions for the occupational safety, consumer activewear apparel and military training markets, has received a new U.S. patent for its Brilliant Color Reflective line of colourised reflective materials.

The patented technology is said to provide superior reflectivity and unmatched wash durability, which Safe Reflections says makes Brilliant Color Reflective the first high-brightness colour reflective for designers who are serious about incorporating visibility and style in the same offering. A previous patent was granted in 2014 for the manufacturing process behind Brilliant Color Reflective. This second patent is for the reflective product itself. 

“We are using Brilliant Color Reflective from Safe Reflections on more and more New Balance designs each year,” said Danielle Regan, Global Apparel Senior Trim Developer for New Balance. “The high-brightness reflectivity and the range of colors enable our designs to incorporate reflective for increased visibility in a discrete way.”

According to Safe Reflections, designers and manufacturers in the active wear and work wear categories are already seeing first-hand how Brilliant Color Reflective adds a new dimension of colour, style and safety to their finished products. Danielle went on to say “Safe Reflections is helping us bring a perfect combination of safety, comfort and visual appeal to New Balance activewear designs.”

The new patent also includes a recent innovation within the Brilliant product line - Brilliant Stretch Color Reflective. The reflective material is not only colourised and with high-brightness, but it also has high-stretch. Using Safe Reflections’ adhesive and patented colourising technology, Brilliant Stretch Color Reflective is designed for use on today’s performance fabrics that are driving growth in the high-end activewear market.

“We’re thrilled to receive another patent for our Brilliant Color Reflective technology, as it provides further proof that this innovation is truly unique and applicable for a wide variety of garments,” said Safe Reflections CEO Chuck Gruber.

“Brilliant is changing the way the apparel industry thinks about reflective material, and this patent reinforces the technology’s role as a critical element in the future of reflective apparel. Garment designers and manufacturers are already embracing Brilliant and delivering a higher level of safety and visibility to both the consumer activewear apparel and commercial uniform markets. We’re confident the patent will spark even greater adoption of the technology.”

Safe Reflections claims the following product attributes for Brilliant Color Reflective:

•>300 Brightness (cd/lux/m2 reflectivity)

•Colorfast durable in over 50 home washes

•Tonal color match capable

•Hundreds of different colors available

•Brand and Industry Restricted Substance List compliant

•U.S. patented invention - (No. 8,470,394 B2 and No. 9,248,470 B2) with several other US and global patents pending.

“The recent growth of fashion-forward activewear trends has been explosive, with nearly every segment of the market seeking trendy, yet functional designs focused on lifestyle flexibility,” Gruber said. “We are seeing that the Brilliant Color Reflective line is just what designers want and need to differentiate their offerings and appeal to today’s increasingly safety conscious consumers.”

Safe Reflections Inc. is a technology leader providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. Founded in 1993, Safe Reflections converts 3M™ Scotchlite Reflective Material and other globally sourced reflective material for the world's leading manufacturers of uniforms, safety clothing and athletic apparel to enhance the wearer's safety during outdoor work or play. With a patented line of unique Brilliant colourised reflective trims, transfers and fabrics, Safe Reflections gives clothing designers new options to integrate safety and fashion.

Headquartered in Minnesota, Safe Reflections operates a manufacturing and technical research facility in St. Paul, Minn. and a second sales, testing and converting facility in Taiwan.

www.safereflections.com