Unifi’s Repreve brand will return as the official recycling sponsor of ESPN’s X Games Aspen, which will take place from 23-26 January 2014.

Repreve says it is helping make X Games Aspen ‘greener’ by turning more than 100,000 recycled plastic bottles into ESPN course signage and lanyards, as well as Repreve based merchandise such as shirts and beanies.

Repreve is also launching a consumer driven #TurnItGreen campaign that will focus on education and engagement around recycling and Repreve.

Raising awareness

A highlight of the event will take place on 25 January, when Repreve will help X Games Aspen turn the SuperPipe green during the Women’s SuperPipe Finals. Thousands of lime green Repreve beanies will be distributed to fans, each made with six recycled plastic bottles.

“We are lining the SuperPipe with our iconic Repreve green beanies during the Women’s SuperPipe Finals to raise recycling awareness,” said Roger Berrier, president and chief operating officer of Unifi.

“Our goal is to educate and create change through the #TurnItGreen campaign. Once consumers recognise that every bottle recycled can help turn everyday things greener, we believe they will realise the difference they can make and become more emotionally invested in recycling.”

Opportunity to change

Women’s SuperPipe professional athlete and two-time Olympian Elena Hight will return as brand ambassador for Repreve. She will help drive awareness about recycling through collaborations with Repreve and modern lifestyle apparel brand, Volcom.

This year, her competition jacket by Volcom will be made with Repreve, using 50 recycled bottles. Hight has collaborated with Volcom and Repreve to design exclusive Repreve-based T-shirts, which will soon be available online.

“With warmer winters and less snow, I see first-hand the changes in our climate and the outdoors,” said Hight. “Working with Repreve gives me the opportunity to help drive change. It’s so cool to help design products made with Repreve, because I know I’m doing my part and hopefully encouraging others to do so as well.”

www.repreve.com