Profiting From Consumer Mega-Trends in the UAE and Saudi Arabia: Health

Introduction

For 85% of UAE and 75% of Saudi Arabian consumers "maintaining or improving health" has become more important to them personally over the last two years. This report outlines how over 40 health-driven trends influence consumer lifestyles and product choices and considers the implications and opportunities for industry players.

Scope of this research

Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)

Offers UAE and Saudi Arabian category insights, benchmarked against global sentiment, to cater for contextualized regional specific information needs

Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences

Part of Datamonitor's mega-trend report series which outline the most important issues shaping current and future buying behavior

Research and analysis highlights

Good trend-watching is about taking the bigger-picture approach. Adopting a broader perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically

Over the last two years maintaining or improving health has become more important to 85% of UAE and 75% of Saudi consumers. Consumers have become more holistic in their approach to health, placing greater importance on improving welling through beauty regimes, positive nutrition, work-life balance and personal hygiene

UAE and Saudi consumers are some of the most keen to try and follow a dieting regime. 40% feel guilty about snacking between meals. With levels of body-shape anxiety elevated, 'good for you' product formulations, as well as 'low,' 'less' or 'zero' options will increasingly find favour with MENA consumers

Key reasons to purchase this research

• Understand the significance of the different health-aligned trends across FMCG sectors to help support market diversification plans
• Save time and gain deep insight by using this 'one-stop-shop' resource which offers a clear and up-to-date framework for understanding MENA consumers
• Access data from 2009 primary research to increase the likelihood of being 'on-trend' with NPD and marketing activities in the MENA region