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30th November 2017, Feldkirchen-Westerham

Gore launches new Gore-Tex Infinium brand

Beginning in autumn 2018, the new product brand Gore-Tex Infinium will join the existing Gore-Tex brand by W. L. Gore & Associates, expanding its offering with an entirely new class of apparel, footwear and accessories.

Gore-Tex Infinium products will be for those who like to be active and whose top priority is functional clothing. Using its extensive knowledge of “comfort science” and how the human body reacts in concert with different climate demands, Gore says it has developed innovative new product technologies for specific activities and users, while also offering them a performance upgrade that does not need to be waterproof.

Gore-Tex brand expands its product offering beyond waterproof- breathable category and unveils new technologies for autumn 2018. © W. L. Gore & Associates

Gore-Tex Infinium products will be available in selected retail stores and can be identified through the white diamond logo on the products. At the same time, the company will continue to bring innovations in the waterproof-breathable category to market under the black diamond logo of Gore-Tex products.

New product technologies

The manufacturer will work with select partners to launch the Gore-Tex Infinium product brand with four innovative new product technologies in autumn 2018. These will include:

  • Gore-Tex Infinium Thermium footwear
  • Gore-Tex Infinium Soft-Lined Shells
  • Gore-Tex Infinium Insulated Garments
  • Gore-Tex Infinium Stretch Gloves

“The new Gore-Tex Infinium product brand will join the Gore-Tex brand offering consumers new product options,” said Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division. “It could be a favourite pair of shoes that keep feet comfortably warm and stylish through the winter; yet because the insulation is so thin, they don’t have the bulky insulation look consumers are accustomed to seeing. Or gloves that provide enhanced tactility, by keeping fingers warm in winter and yet allow customers to use a smartphone without taking them off.”

Comfort and protection

Along with extensive ongoing laboratory and field research into how consumers can be more comfortable across different kinds of climates and weather conditions, Gore, with the introduction of Gore-Tex Infinium product brand, is developing new technologies responding to the way more people are choosing to experience being outside, the company reports.

While many consumers pursue individual outdoor athletic pursuits, such as backpacking, skiing or other specialized activities, there has been an increase in people wanting to spend more time outside comfortably and protected in more general ways as a part of their daily lives. Gore-Tex Infinium products aim to address the needs of all those areas.

“The introduction of the new Gore-Tex Infinium product brand marks a key milestone for Gore. Together with the existing Gore-Tex product brand consumers will find even more innovative products to pursue their outdoor passions whether they plan a Himalaya expedition or ride a bike to work. With this brand evolution we want to address new growth areas together with our brand partners and are well positioned for future opportunities,” said Mr Langer.

www.goretex.com

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