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31st October 2017, Malmö

Polygiene enters yoga market with Andar

Polygiene, a provider of its Stays Fresh solutions for clothing, sports equipment, lifestyle textiles and other materials, is entering the world of yoga with Andar, the Republic of Korea’s leading brand of women’s activewear in the athleisure segment in practices such as yoga, pilates and zumba.

These are fast growing segments of the market in Korea where the consumer demand for odour-control is growing as well as the fitness and yoga trends. More and more people are getting into the habit of training more often and this is fuelling the fast growth of sportswear brands such as Andar in Korea.

The ceremony in Goyang City Hall in Korea, when sealing the contract between Andar and Polygiene. The key participants are: Anne Höglund/ Swedish Abassador, Ae Ryun Shin/CEO Andar, Peter Sjösten/Polygiene VP, Sung Choi/ Mayor of Goyang City. © Polygiene

This new alliance combines Polygiene’s expertise in odour control technology with Andar’s cutting edge designs and high-performance fabrics in line with this athleisure trend in South Korea. Polygiene Permanent Odor Control Technology, with its Stay Fresh functionality, will debut in women’s activewear in partnership with Andar in the Fall of 2017.

“My goal at Andar is to provide the highest quality of women’s activewear to our customers. In the partnership with Polygiene, I feel my mission is being achieved by choosing Polygine as a Permanent Odor Free and Stay Fresh solution. Our customers will enjoy odour free, stay fresh, wear more and wash less. We are opening a new chapter in the women’s active wear field in Korea,” commented A. R. Shin, CEO, Andar.

“I’m impressed with the exceptional development of Andar and how quickly this premium brand has become a top-brand among yoga-practitioners in Korea,” said Christian von Uthmann, CEO, Polygiene. “We look forward to our continued cooperation with Andar to introduce women’s activewear that will stay fresh.”

Andar is a leading women’s activewear brand in Korea. Founded in June 2015, it achieved US$ 18 million turnover with women’s activewear in the first half of 2017 and expects US$ 30 million total turnover this year.

www.polygiene.com

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