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2nd January 2018, Malmö

Polygiene partners with Particle Fever

Polygiene, a specialist in odour control technology, has partnered with Chinese Particle Fever. Described as the first high-end designer sports brand in China, Particle Fever says it is pioneering this industry with insights on art, technology, culture and creativity.

The company, founded in 2015, is backed by investors from veterans of Alibaba, Goldman Sachs, IDG and Uber/DIDI. Polygiene is now included in all menswear and unisex lines and will be added to the female collection shortly. Sales are mainly online, but also through luxury athleisure retailer Lane Crawford and a first flagship store in Shanghai, with a second opening soon in Beijing. A future expansion into the US market is also on the agenda.

Polygiene is now included in all menswear and unisex lines and will be added to the female collection shortly. © Particle Fever

“We are very excited to start working with this extraordinary Chinese brand. We see Asia as a strategic and important market. As the sport and outdoor lifestyle is growing fast in this area, Particle Fever has a great growth potential. We are following their development with great interest,” said Polygiene CEO, Christian von Uthmann.

“Polygiene adds an important functionality to our products and is a strong ingredient brand with their Stays Fresh Technology. We also share the same target with a high-value audience. The added angle on sustainability through the Wear More. Wash Less message is becoming more important in the Chinese market,” commented Julianne Zhu, Marketing Director of Particle Fever.

Polygiene is a leading provider of odour control technology and Stays Fresh solutions for clothing, sports equipment, lifestyle, textiles and other materials. More than 100 global premium brands have chosen to use Polygiene Stays Fresh Technology in their products.

www.polygiene.com

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