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18th December 2017, Tokyo

Roica innovations to debut at ISPO Brandnew

Roica Premium Stretch innovations by a Japan based company Asahi Kasei will be presented at the special ISPO Brandnew area, a new high-visibility concept of the show, which takes place in Munich next month.

The company is inviting visitors to come to its new Roica booth, showcasing the latest fabric innovations inspiring the Roica Active Wardrobe and the international Roica Closet. “Together, they will guide you to new hi-tech performance solutions in our partners unique stretch ideas, designed to meet both contemporary business and astute consumer desires,” the company reports.

Roica Premium Stretch innovations. © Asahi Kasei

Roica will present The Modern Wardrobe concept in three distinct dimensions. Together, they aim to bring to life the brand’s new stretch solutions that are designed to fit the supply chain for its target consumer. The first is Roica Active Wardrobe, exhibiting commercial fashion ranges ready for the Summer 2018, which include the Roica Eco Smart family and the Roica Feel Good family of unique premium stretch yarn solutions.

Roica Premium Stretch innovations. © Asahi Kasei

The second is called Roica Innovation, where visitors can find the latest textile performance innovations from the brand’s partner mills. The Roica Fabric Gallery is a rich fabric offer that focuses on a number of characteristics. The Roica Eco Smart family of sustainably designed stretch yarns are either GRS certified, or have the Cradle-to-Cradle Innovation Institute Gold Level certificate for material health, plus the Hohenstein Environment Certificate. These commercialised solutions are suitable for intimates, athleisure, sportswear, and more.

Roica Premium Stretch innovations. © Asahi Kasei

The Roica Feel Good family promises a new level of performance and freshness. The Roica CF yarn is designed to deliver an odour-neutralising durable function in wash and wear, because its active ingredient is locked inside the yarn and only requires a modest percentage to perform in most fabric structures. Finally, a new Roica Stretch Energy is a verified heat-generating system that combines a customised Roica polymer with special fabric structures where a stretch and recovery action produce warmth, maintaining support during exercise.

Roica Premium Stretch innovations. © Asahi Kasei

The third dimension is called Roica Closet. In this zone visitors can explore new Roica garment designs from the company’s experimental laboratory.

“Also at our Roica booth, you will be able to explore sister brand Cupro innovations, designed responsibly for a new, luxe view of athleisure sportswear,” the company reports. “Today, the Roica premium stretch brand sets the highest quality standards that are uniquely specialised and certificated perfectly focused on responsible performance for the active sportswear, swimwear and athleisure wear categories, making it the smart-fit for the ISPO Brandnew village presentation.”

www.ak-roica.com

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