Sugoi Performance Apparel, a division of Dorel Industries Inc., has announced it is to become the official supplier of Ironman technical wear for the Ironman European Championship in Frankfurt on July 4th 2010, for Ironman Regensburg on August 1st, 2010 and for the Ironman 70.3 European Championship in Wiesbaden on August 15th, 2010.

In addition to supplying a special Ironman edition of technical apparel branded with the Ironman logo, Sugoi, known for high quality triathlon, cycling and running clothing, will also provide a ‘King of the Mountain’jersey created specifically for the event for the first male and first female athlete of each age group to reach a certain point on the bike course.

“We at Sugoi see the Ironman events in Germany as a great platform to present our premium products as well as our unique brand attributes. Not only has Sugoi been supplying high-end technical wear to athletes for more than 20 years, Sugoi also supports outstanding athletes through the company’s own innovative Brand Champion Program."

"At the German Ironman events we will have the perfect audience for getting in touch with the people for whom Sugoi works diligently day after the day, the athletes themselves, whether pro-level finishers or passionate sports enthusiasts and fans”, says Katherine Koyko, Sugoi Marketing Director.

In 2009, 31 million viewers all in all have been following the Ironman European Championship in Frankfurt, including News-TV and morning shows and 500,000 spectators watched the race along the course. About 8000 athletes from over 55 nations participate at the Ironman, Ironman 70.3, Ironkids, Ironman NightRun and Ironman Trainings Camp events in Frankfurt, Wiesbaden and Regensburg.

The official exclusive technical apparel displaying the Ironman logo as well as a wide range of the latest in-line products will be available for purchase to athletes, spectators, and to every other Sugoi fan at the Sugoi booth of the Ironman events in Frankfurt, Regensburg and Wiesbaden.

Ironman European Championship

When: July 4th 2010

Where: Frankfurt

Who: 2.800 athletes

What: 3.8k swim, 180k bike, 42.2k run

Link: http://www.ironman.de/default.htm

The Ironman European Championship allocates 120 slots for the Ironman World Championship on Hawaii.

Ironman Regensburg

When: August 1st 2010

Where: Regensburg

Who: 2000 athletes

What: 3.8k swim, 180k bike, 42.2k run

Link: http://www.ironman-regensburg.de/

The Ironman Regensburg allocates 50 slots for the Ironman World Championship on Hawaii.

Ironman 70.3 European Championship (former Ironman 70.3 Germany)

When: August 15th 2010

Where: Wiesbaden

Who: ~ 3.300 athletes

What: 1.9k swim, 90k bike, 21.1k run

Link: http://www.ironman703.de/

The Ironman 70.3 European Championship allocates 75 Slots for the Ironman World Championship 70.3 in Clearwater (Florida).