“Business leaders recognize the importance of design in process, product, and people,” commented cofounder Michelle Rose. “Companies that do not embrace design are going to be left behind, and in order to embrace it, they need to understand it. Even more so, designers need to understand the value they bring to their companies and communicate that value in order to grow together.”

“Struktur Event is for design professionals, to help them build their skills, understand their worth, and lead the industry into the future.”

This year’s curated line-up of speakers and presenters offers the latest information about the challenges designers are faced with in their profession. Panel discussions include hot topics, such as ethical and responsible design, the changing role of the designer, the rise of the direct-to-consumer business model, and Made in ?, which looks at the complex calculus businesses have to run when deciding where to manufacture their product.

Further information