INDA, the Association of the Nonwoven Fabrics Industry, has announced that the combined INSIGHT + VISION conference will be known as HYGIENIX: the premier event for the absorbent hygiene and personal care markets.

The first HYGIENIX event will be held from 26-29 October at the Renaissance Vinoy Resort in St. Petersburg, Fl.

The new event is the result of INDA’s acquisition of the annual INSIGHT International Conference, now in its 37th year, from Marketing Technology Service, in May 2014 and the merger with its VISION Consumer Products Conference.

Focus of hygiene

The name, tagline, and logo were based on input from INDA’s Member Committee related to this event, INDA’s Executive Committee and staff, and outside market research showing that 62% of survey respondents were supportive of an entirely new identity for this important industry event.

HYGIENIX represents the mix of absorbent hygiene and personal care, with the emphasis on hygiene, the larger nonwoven component of the two segments and the biggest nonwovens market overall.

Many hygiene products have personal care allied products, such as wipes, under the same brand, so keeping the two together provides the most value for industry participants who buy and sell these products, according to the show organizers. 

Fresh start

“We are delighted with the outcome of our deliberative process of merging the VISION and INSIGHT conferences into a single entity whose name clearly conveys the value proposition of this very important event,” said David Rousse, INDA President.

“HYGIENIX will undoubtedly be the premier event in this major nonwovens segment of hygiene and personal care products. The new logo and tag line provide a fresh start for this combined entity.  Planning is well underway to make this October conference vibrant and meaningful in addressing the marketing, technical, and personal interaction needs of the industry.”

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