Building upon the success of the first PrimaLoft Retailer Coat Swap in 2015, PrimaLoft, a leader in providing comfort solutions with high-performance insulations and fabrics, will host its second retailer charity exchange event during the upcoming 2016 OutDoor Show in Friedrichshafen.

Retailers from across Europe are invited to the PrimaLoft booth to trade their clean, lightly worn winter coats and jackets for a new PrimaLoft Gold Insulation Active Vest, while supplies last.

The company will donate all collected jackets and coats to Obdachlosenhilfe St. Bonifaz, a monastery that supports the homeless, providing special support during the cold winter months.  Obdachlosenhilfe St. Bonifaz is located in Munich, home of the PrimaLoft European headquarters.

Supporting good cause

“Following the major success of our first PrimaLoft Retailer Coat Swap, we would like to seize the opportunity to assist persons in need in the coming winter,” commented Jochen Lagemann, Managing Director PrimaLoft Europe & Asia.

“All of us taking part at OutDoor Friedrichshafen, are lucky enough to have a roof over our heads. We surely each have a jacket in our closet that could provide warmth to those in need if it were to be donated. Besides supporting a good cause, retailers also have to opportunity to test our new PrimaLoft Gold Insulation Active technology before it is sold in their stores.”

Show attendees can track the progress of the coat swap each day directly at the PrimaLoft, where the donated coats will be displayed.

PrimaLoft Gold Insulation Active Vest

PrimaLoft Gold Insulation Active is a multi-stretch insulation that is designed to regulate wearers’ comfort levels during intense activities, providing high breathability and warmth designed specifically for top-performance adventures.

The construction of this soft, packable and water-resistant insulation is said to allow the use of a wider variety of stretch shell and breathable outer and liner fabrics, thus enabling excess heat and moisture to escape, the company reports.

With its thermal efficiency, this vest for both men and women aims to keep users comfortable and dry, eliminating the need to repeatedly put it on and take it off again, even during top-performance outdoor activities. The vest combines a breathable outer fabric and liner with 60g PrimaLoft Gold Insulation Active technology. Designed for versatility, it can be worn all year long.

PrimaLoft

PrimaLoft, a materials science company based in Latham, NY, with offices in Germany and China, is a leader in research and innovative development of comfort solutions with high performance insulations and fabrics.

The PrimaLoft brand aims to deliver feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft insulation was originally developed for the US army as a water-resistant, synthetic alternative to down.

PrimaLoft is active in sustainable textile production through partnerships with the bluesign system, the International Oeko-Tex Association and the Sustainable Apparel Coalition’s Higg Index.

www.primaloft.com