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Nonwovens/​Converting

Suominen to introduce new logo for use with flushable wipes

Suominen, a leading manufacturer of nonwoven roll goods for wiping products, is introducing a new logo to depict the flushability and dispersibility of its Hydraspun Dispersible Substrates at the Index 14 exhibition that takes place in Geneva this week from 8-11 April. Saara Söderberg, VP Marketing and Product Management said: “We truly believe our customers will benefit from the chance to use our flushable logo on their packaging of flushable wipes in order to fully differentiate from other kinds of wipes, like baby wipes, which are mostly not designed to be flushed at all.”

7th April 2014

Innovation in Textiles
 |  Helsinki

Sustainable, Medical/Hygiene

Saara Söderberg, VP Marketing and Product Management said: “We truly believe our customers will benefit from the chance to use our flushable logo on their packaging of flushable wipes in order to fully differentiate from other kinds of wipes, like baby wipes, which are mostly not designed to be flushed at all.”

“Our research with consumers confirmed their desire for such a logo to be easily seen on packs of flushable wipes so that they could be clear they could dispose of them by flushing down the toilet with confidence.”

Flushable and dispersible

The company developed its unique patented offering of Hydraspun Dispersible Substrates as a response to the global consumer demand. Designed to disperse in an aquatic environment, these substrates have shown themselves to be invaluable in the development and growth of consumer products like flushable moist toilet wipes and flushable bathroom cleaning wipes, the company reports.

Researched with consumers last year, the new registered logo designed to be used in connection with Hydraspun Dispersible Substrates graphically represents a wipe breaking up when in a water environment and carries the words flushable and dispersible.

Suominen

Suominen supplies its industrial and retail customers with nonwovens and flexible packaging for use in consumer products.

The company employs more than 1,000 people in Europe and the Americas and is the market leader in nonwovens for wipes.

www.suominen.fi

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