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Composites UK to host Marketing and PR course

Composites UK is to host marketing and PR courses for the composites industry. The trade association will be teaming up once more with experts from Aro Consulting and Outsourcing B2B Marketing to host the one-day course on 19 June in Birmingham. This will mark the third time the Association has held this popular event, which aims to assist companies in the composites industry with enhancing their business and products through marketing techniques.

23rd April 2014

Innovation in Textiles
 |  Birmingham

Transport/​Aerospace, Construction, Industrial

Composites UK is to host marketing and PR courses for the composites industry. The trade association will be teaming up once more with experts from Aro Consulting and Outsourcing B2B Marketing to host the one-day course on 19 June in Birmingham.

This will mark the third time the Association has held this popular event, which aims to assist companies in the composites industry with enhancing their business and products through marketing techniques.

Marketing and communications

The course would be of particular use to those whose role includes marketing and communications, such as the Managing Director of an SME. It would also be of benefit to junior members of marketing teams just starting out in larger companies, the association reports.

Claire Whysall, Communications Manager at Composites UK, said: “We’re all exposed to some form of marketing each day as it’s the main tool a company uses to show potential and current customers its products and services as well as communicating the company’s personality and values. Getting this pitched at the right level can mean the difference between attracting a client, and missing out on one.”

“This course will teach anyone who is involved with their company’s marketing the essential communication techniques needed to put an effective marketing process in place.”

Principals and techniques

The course will be split into two parts. The first part will provide a foundation and broad understanding of marketing principals and planning techniques, as well as approaches to engaging with market sectors and customers.

The second part of the day will look at communications and public relation techniques, giving the delegate an overview of the key tools and methods including successful media coverage through the use of press releases, advertising and social media.

Composites UK

Composites UK is the Trade Association supporting the UK composites industry. Its aim is to support UK industry so that it may continue to grow and participate in the increasingly competitive world of global composite production.

www.compositesuk.co.uk

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