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Optimistic mood at Heimtextil 2014

With further growth in the number of exhibitors and more visitors, Heimtextil provided a successful start to the new home and contact textiles season. From 8- 11 January 2014, almost 67,000 trade visitors from 133 countries saw the latest products of the 2,718 international exhibitors. “In addition to the excellent statistics, the quality and enormous spectrum of products underscore the unique position of Heimtextil as the world’s leading trade fair for home and contract textiles”, commented Detlef Braun, Member of the Executive Board of Messe Frankfurt.

28th January 2014

Innovation in Textiles
 |  Frankfurt

Interiors

With further growth in the number of exhibitors and more visitors, Heimtextil provided a successful start to the new home and contact textiles  season.

From 8- 11 January 2014, almost 67,000 trade visitors from 133 countries saw the latest products of the 2,718 international exhibitors. “In addition to the excellent statistics, the quality and enormous spectrum of products underscore the unique position of Heimtextil as the world’s leading trade fair for home and contract textiles”, commented Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Variety of textiles

The Heimtextil Trend Show held visitors enthralled with its spectrum of textile impressions and was the undoubted highlight of the fair.

The Trendtable of six renowned design studios compacted the trends for 2014/2015 into two antithetic blocks: ‘Progress!’ and ‘Revive!’ with four sub-themes entitled ‘Generate Collision!’, ‘Engineer Nature!’, ‘Exalt Purity!’ and ‘Rejuvenate Craft!’.

“On the one hand, we want to look ahead and propagate technical progress as a chance for survival in this fast-moving age. On the other hand, the glance back into the past is important, as is the renewal of past traditions as part of the search for authenticity”, said Olaf Schmidt, Vice President Textiles and Textile Technologies.

Bed, bath, table

Among the trend colours that emerged in the sphere of household textiles this year were lively shades of green and natural tones with repeating patterns and clear accents. Traditional colours and designs combined with modern printing and weaving techniques also represented a source of completely new textile creations. In opposition to this, the dominant trend was towards intensive, loud colours with sensational patterns and lively details.

One of the many celebrities at Heimtextil was Harald Glööckler who presented his bed-linen creations. Exhibitors were also pleased with the large number of visitors.

Platform for young designers

Heimtextil also put the spotlight on young companies with ‘New&Next’. Eleven start-ups presented their refreshing and innovative textile development to an international audience of trade visitors.

One of them was Crishome Tez from Portugal. “For us, Heimtextil is the ideal platform for presenting our collection and launching it in completely different markets. Here, we have met with customers from all over the world with the visitors to our stand coming from the USA, Mexico and even Greece”, said CEO Cristina Teixeira.

Digital textile printing

Digital textile printing proved to be a milestone in the development of textiles and a major trend at Heimtextil. Market leaders, such as Durst, Reggiani (both Italy), SPGprints (the Netherlands), Pod Iberia (Portugal), Hewlett-Packard (USA) and Kornit Digital (Israel), made presentations at Heimtextil.

“We are delighted and were very pleasantly surprised by the great interest shown”, said Oliver Luedtke, Marketing Manager of Kornit Digital Europe. “Today, there is hardly a manufacturer who is not interested in digital printing. Hence, we see ourselves at the beginning of a major development in this segment, a development that will also be reflected at Heimtextil.”

Upcycling: turning old into better

Revolving around an important, future-oriented subject, the ‘Upcycling’ special show was characterised by original ideas and high-grade products made of article remainders, and aroused great interest. With the ‘Young Creations Award: Upcycling’, Heimtextil in Frankfurt am Main presented for the second time an award for young people focusing on the principle of sustainability.

The subject proved very popular in 2014 with 42 projects being submitted after the competition had been opened to four instead of two universities as in the first year.

www.heimtextil.messefrankfurt.com

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