Korean company Yejimiin is introducing a new generation of sanitary pads in December. 숲속이야기 Tencel is the first pad on the market to feature a top sheet based on 100% Tencel and in addition to being available in the Korean market, the product is to be exported to the USA for Korean women living overseas.

Yejimiin aims to satisfy women’s needs with high-quality products and following the launch of its Tencel Liner in February, a panty liner with a top sheet based on 100% Tencel, the Korean company is now ready to introduce a new generation of sanitary pads under the product name Tencel.

According to fibre producer Lenzing, Yejimiin is aware of the significant impact of the raw material on the final product and since the top sheet of a sanitary pad is in direct contact with the skin, the choice of the raw material, the fibre, is crucial.

“Tencel has been demonstrated to be the ideal choice for Yejimiin since it is characterized by a very smooth surface which increases comfort in use. In addition, the natural moisture management of Tencel optimizes the conditions for sensitive skin. Furthermore, Tencel combines purity with consistent quality which is essential for sensitive hygiene applications,” Lenzing said in a statement.

“The botanic value can be seen as another important decision driver for Yejimiin. Based on the renewable raw material wood sourced from responsibly managed forests, the cellulose fibre Tencel is fully biodegradable and meets even the enhanced standards of Vincotte Home compostability,” the Austrian company said.

Elisabeth Stanger, Marketing Director of Lenzing’s Business Unit Nonwoven Fibers, explains: “Yejimiin succeeded in launching another innovative feminine hygiene product that offers natural confidence and comfort. We at Lenzing are proud to be part of this success story. The cooperation with Yejimiin underlines our long-term strategy to offer tailor-made fibres for sensitive hygiene applications.”

The Lenzing Group is a world market leader with headquarters in Austria, production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality man-made cellulose fibres and is the leading supplier in many business-to-business markets. The portfolio ranges from dissolving pulp, standard and specialty cellulose fibres to high-quality plastic polymer products and engineering services.

Yejimiin is a chemical company headquartered in Incheon, Korea and was established in 2002 as Purelyn. It is most famous for creating Purelyn Ye-Ji Mi-In, a brand of sanitary napkins.