17th February 2017, London
British business wear brand T.M.Lewin, the brand behind the ubiquitous button-up dress shirt, has selected Lycra fibre to create its new line of Super Fitted Stretch Shirts for men – the first stretch shirt for the iconic brand – to add the comfort, fit and freedom of movement to a classic design.
Launching online at T.M.Lewin this week, the high-performance fabric in these shirts enables T.M.Lewin to offer its customers a contemporary, fashionable ultra-fitted cut, but still deliver full freedom of movement with a soft, high-quality feel, the company reports.
The entire range of tailored Super Fitted Stretch Shirts are made from a fine blend of cotton and 5% Lycra fibre. The shirt effortlessly follows of the wearer’s every movement, taking shirt comfort and performance to new levels, according to the retailer. Additionally, the fabric is said to show remarkable resilience, retaining the shirt’s shape and close fit at all times.
“The fashion for ultra slim fits presents a problem for the modern man who is keen to look fashionable, but still requires all-day comfort and performance. Consumers are demanding clothing that fits into their lifestyles and this range was designed specifically for the man who expects his clothing to work as hard as he does,” said Helen Latham, UK Denim Consultant at Invista.
“We are confident that this highly innovative design will prove a great success. We are proud to work with T.M.Lewin and use our knowledge and experience to stay one step ahead of consumer expectations and create ground-breaking fabric innovations.”
Lycra brand and T.M.Lewin are both known for their quality and durability. With leading brands including Lycra, Coolmax, Cordura, Stainmaster and Antron, Invista is one of the largest integrated producers of chemical intermediates, polymers and fibres.
The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, Invista operates in more than 20 countries and has about 10,000 employees.