Specialty chemicals producer Clariant is rebranding and from today, 16 July 2012, will have a new image, a new logo and a new motto. A striking new high quality corporate movie has also been made to communicate the new image. The Swiss company says the rebrand marks a new episode in its history because with its current portfolio it is better situated than ever before.
“Clariant's high level of performance should be clear for everyone to see,” the company says.
“The new appearance is characterized by clarity and concentration on what is essential. This makes what Clariant stands for even more clear: for high-quality, customized solutions in specialty chemicals, for innovative and sustainable technologies – for unlimited appreciation of the needs of our customers, investors, partners and employees.”
“Appreciation is the basis for a sustainable increase in value. Our new brand film should also express this.”
Watch the new Clariant movie
“We are pleased to present our company’s new branding. Clariant has undergone a fundamental change in recent years. After successfully completing a restructuring phase, we have resolutely aligned ourselves for profitable growth,” says Dr. Kai Rolker, Head of Corporate Communications
“We want to become the global leader in specialty chemicals – competitive, innovative, and sustainable, with outstanding value creation for all of our stakeholders and partners. An open and constructive dialog with the media and society is a special priority to us in this.”
“We want this approach to be visible to everyone. So the evolution of our look is a logical step. Our new branding translates this approach into three clear values: Performance. People. Planet.”
“We are placing these values at the heart of our actions. They describe the way we do business and the values that are our top priority in our interactions with each other, with our partners, as well as with the environment and society. They give us direction and define our corporate culture.”
Author: Billy Hunter