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Fibres/​Yarns/​Fabrics

Gore appoints new Global Brand & Consumer Strategy Leader

The company says it created this position to address new challenges for the business, such as working in a globalised environment.

17th October 2016

Innovation in Textiles
 |  Paris

Medical/Hygiene, Clothing/​Footwear, Transport/​Aerospace, Sports/​Outdoor

The company says it created this position to address new challenges for the business, such as working in a globalised environment and the digitalization of consumer behaviour.

Ewers zum Rode

Prior to joining Gore, Ewers zum Rode spent six years working at General Motors - Adam Opel AG in Frankfurt, Germany. Originally joining the company as manager for Brand, Communication & Business Strategy (Europe), his latest position was Head of Brand Experience. He previously held various positions as Strategic Planner for GREY Worldwide, McCann Erickson and Publicis.

“I am excited to join the team at Gore because it is a brand that upholds high quality standards and is well known for its innovative products. As Gore celebrates 40 years as a business, I’m looking forward to working with the brand as it continues to evolve, and helping to steer it through the challenges and successes of its fifth decade,” commented Ewers zum Rode.

Ewers zum Rode holds a degree in business administration from the University of Applied Sciences Düsseldorf. He will be based at Gore’s European headquarters in Feldkirchen-Westerham, Germany.

W. L. Gore & Associates

Gore is a technology-driven company focused on discovery and product innovation. Known for waterproof, breathable Gore-Tex fabric, the company’s portfolio includes a range of products, from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics.

Founded in 1958, Gore posts annual sales of more than US$ 3.2 billion and employs approximately 10,000 associates with manufacturing facilities in the US, Germany, the United Kingdom, Japan and China, and sales offices around the world.

www.gore.com

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