
Ahlstrom acquires ErtelAlsop
Nonwovens provide exceptional digital print quality and limitless creative potential.
7th May 2025
Innovation in Textiles
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Helsinki, Finland
Ahlstrom is expanding its WallStar Digital 100% PVC-free nonwoven portfolio.
The range now includes three new segments – Easy, Advance and Essential – engineered for all digital printing technologies and enabling rich textures, durability and ease of application.
Ahlstrom’s Easy range of pre-pasted and self-adhesive nonwovens ensure a quick, clean and hassle-free installation, making wall decoration much easier.
Advance is designed for high-traffic environments and the Essential range is made with FSC-certified pulp, 100% recycled synthetic fibers and 100% recycled binders, WallStar Digital Essential considers environmental impact from sourcing to production and with a soft texture, high stability and excellent digital print results, it ensures effortless installation and enables stunning designs.
“The expansion of WallStar Digital positions Ahlstrom as the most comprehensive solution provider for our customers who want to stay ahead in the evolving arena of digital décor”, says Pierre Mary, vice president of Ahlstrom’s Nonwovens business.
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