LF Distribution Holding, a Li & Fung company, is now employing  Make the Dot’s AI-powered collaborative fashion design platform to streamline its design workflows, reduce production time and deliver faster, higher-quality results to global retail partners.

Hong Kong-headquartered Li & Fung is one of the world’s leading supply chain solutions providers, working with major brands and retailers including Lands’ End and Sam’s Club, and with over 15,000 suppliers across more than 40 markets.

Through the integration of Make the Dot, Li & Fung’s design team is transforming the way creative concepts are developed by leveraging specialised AI to dramatically increase efficiency and visual accuracy.

“As an AI-native team within LF, we’re pushing creative boundaries by embedding AI into every stage of our process – not just to enhance presentation, but to drive smarter, faster and more efficient ways of working,” says Mel Limoncelli, SVP of licensed brands at LF. “With tools like Make the Dot, we’re finally seeing tech catch up to the pace of our vision – delivering hyper-real, brand-consistent design with less waste, fewer samples and a clearer path to sustainable creation. Make the Dot has become one of the tools that are helping drive success for us today.”

Unlike generic AI image generators, Make the Dot is purpose-built for the fashion industry. Its generative AI capabilities deliver ultra-realistic, production-ready visual outputs, streamlining everything from design to line sheet creation.

“We created Make the Dot with fashion designers at the centre of our product vision,” says Emilie Ho, CEO and co-founder of Make the Dot. “We saw that most teams spent more time fixing AI outputs than actually designing. Our goal is to deliver tools that are optimised for design teams, allowing them to go from idea to production faster.”

Since adopting Make the Dot, Li & Fung’s design team has reduced research time from a day to just an hour, cut line sheet creation from seven days to one and increased buyer engagement through higher-quality AI visuals

Contrary to common narratives, Li & Fung’s implementation has enabled its design teams to sharpen their capabilities and refine their creative ideas, launching new brands and driving fresh initiatives as a result.

“You can’t just plug in an AI tool and expect transformation,” Limoncelli observes. “You need to align the right technology with your clients’ needs and the team’s workflows. With Make the Dot, we’re seeing real, measurable results.”

www.makethedot.com