Stockholm, Sweden-headquartered TrusTrace has launched a major AI-driven upgrade to its supply chain traceability and compliance data management platform, making it easier than ever for brands and manufacturers of all sizes to collect, centralise and analyze data with confidence.

For years companies have struggled with fragmented, incomplete and unverifiable supply chain data, leaving them exposed to hidden risks, lacking evidence for compliance and unable to drive meaningful impact.

The upgraded TrusTrace platform now unifies supplier-provided, brand-owned and third party data through advanced AI technology. This significantly increases data reliability and insight quality, enabling businesses to act on comprehensive and validated information rather than incomplete or inaccurate data. The data hub also enables seamless data reuse, allowing stored data to be repurposed across business goals, significantly enhancing operational efficiency.

“In today’s high-stakes regulatory and business environment, access to accurate, real-time sustainability data shouldn’t be a privilege – it should be a given,” says Shameek Ghosh, CEO of TrusTrace. “We’ve built a powerful, AI-assisted supply chain data hub that allows companies to quickly and easily collect and analyze data at any scale, empowering them to move from reactive crisis management to proactive impact-driven strategies. This is the future of responsible, resilient business.”

The upgraded TrusTrace platform can seamlessly gather, structure and share supply chain and traceability data – including supply chain mapping, certifications, chain of custody records and regulatory compliance documents – all in one centralised place. 

Hidden risks can be assessed and their potential impact addressed before they escalate, with a continuously updated view of actual risks and their severity across the full supply chain. 

Streamlined compliance management enables users to move beyond reactive, check-the-box compliance to a scalable compliance framework, in which existing data is stored, packaged and ready for any regulatory or reporting needs, with gaps automatically identified and addressed.

Whether a company is just starting its sustainability journey or managing complex multi-tier supply chains, TrusTrace offers a fully configurable system tailored to any regulatory or business need, that is easy to start and scale according to business needs.

With brands and manufactures already leveraging the enhanced platform, TrusTrace is continuing to gain momentum across the industry. Most recently, the company announced a strategic partnership with Avery Dennison to address growing demands for visibility into the origins, movement and impact of raw materials across the apparel value chain. 

“By integrating TrusTrace into our Optica portfolio of supply chain solutions, we’re equipping brands with the tools they need to map their supply chains, verify raw material origins, and confidently meet evolving regulatory demands,” says Kenny Liu, vice president and general manager at Avery Dennison. “This level of transparency empowers smarter sourcing decisions and ultimately drives meaningful impact across the entire supply chain.”

www.trustrace.com