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All systems go for OutDoor Industry Award 2017

This year, the OutDoor Industry Awards will again be one of the highlights of the flagship OutDoor 2017 trade show’s supporting programme.

7th February 2017

Innovation in Textiles
 |  Friedrichshafen

Sports/​Outdoor, Clothing/​Footwear

All manufacturers, designers, developers, importers, start-ups, sales organisations and dealers are invited to enter their new products into consideration for the 12th OutDoor Industry Award until 8 May 2017.

This year, the OutDoor Industry Awards will again be one of the highlights of the flagship OutDoor 2017 trade show’s supporting programme, which will take place from 18-21 June. The vast degree of transparency and calibre of the judges play an important role in ensuring that the OutDoor Industry Award is an effective and credible marketing tool for any award winner, organisers report.

Selection process

The deadline to submit entries in this year’s competition is 8 May 2017. After that, the jury of experts begins their two-stage evaluation of the entries by narrowing down all of the submissions to a short list. In the following step, the most promising entries for the renowned OutDoor Industry Award are subjected to real-world testing.

In the end, only the best receive the coveted seal of approval. “Each OutDoor Industry Award sends out a clear message to industry representatives, dealers and consumers. It indicates a genuine pledge of quality to the market and we place top priority on credibility, transparency and fairness,” commented Dirk Heidrich, project leader of the OutDoor at Messe Friedrichshafen.


The award is presented in thirteen categories: apparel, shoes, running, backpacks/travel luggage, mountain-climbing equipment, camping equipment, sleeping bags, water sports, accessories, innovative materials, sustainable innovation, start-up, and concepts and services.

All the prize-winners will receive their awards in a special ceremony and will be exhibited in the Foyer East during the OutDoor. Furthermore, the winners of the OutDoor Industry Award will benefit greatly from a wide range of multi-channel communications activities that Messe Friedrichshafen is initiating to draw the attention of retail, industry and consumers to the award-winning products.

OutDoor 2017 will take place from 18-21 June. © OutDoor

The award is organised by Messe Friedrichshafen, with the Deutsche Designer Club (DDC) also on board as a partner. Following positive experiences in past years, the DDC will again chair the panel of judges this year.

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