Thermore Banner
WTiN Innovate

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.

Fibres/​Yarns/​Fabrics

Anti-counterfeiting with sustainable sewing threads

Providing tangible proof of unique product content.

9th June 2021

Innovation in Textiles
 |  Charlotte, NC

Clothing/​Footwear

Integrity advanced identification thread technology is now available for the ECO100 recycled sewing thread range of American & Efird, (A&E), based in Charlotte, North Carolina.

Exploiting CertainT, the polymerase chain reaction-based technology of New York-based Applied DNA Science, brands can authenticate and validate their products anywhere within the supply chain with the ECO100 sewing threads.

A brand’s products and components can be authenticated by a quick, in-the-field optical verification and, when needed, by using a portable qPCR test for a forensic analysis of the molecular tag.

Australian celebrity designer Sara Caverley will use A&E’s ECO100 thread products in her Calverly footwear brand.

“During my time as a designer, one of the biggest lessons I’ve learned is the importance of supply chain security,” she said. “It is essential that Caverley products are produced with sustainable components that can be traced throughout their supply chain while ensuring we are delivering the very best to our customers. A&E’s ECO100 recycled sewing threads provide tangible proof of the one-of-a-kind leather and luxury trimmings used in our products.”

“Our customers are hyper-aware of the detrimental effects of counterfeit products, from lost sales to the potential loss of brand equity,” added Chris Alt, executive vice president at A&E. “It’s a real and global threat. Our expansion of Integrity secure thread technology developed with Applied DNA Sciences is a natural progression for us to address our customers’ needs and extend our brand protection solutions.”

The CertainT platform has three technology pillars – Tag, Test, Track – which allows raw materials and products to be tagged with a unique molecular identifier. This identifier can then be tested for its presence as it travels throughout a global supply chain. All the data points associated to tagging and testing are tracked by uploading to a secure cloud database. The platform can be used across industries such as textiles, cannabis, military, leather, fertiliser, pharmaceuticals, personal care.

www.amefird.com

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more