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Applied DNA’s SigNature technology debuts in US home fashions line

SigNature T verifies that the Wamsutta home fashions products sold to consumers are pure Pima cotton, grown in the San Joaquin Valley, CA.

3rd May 2017

Innovation in Textiles
 |  Stony Brook, NY

Interiors

SigNature T verifies that the Wamsutta home fashions products sold to consumers are pure Pima cotton, grown in the San Joaquin Valley, CA. Products include comforters, pillow cases and shams.

“We can now preserve the integrity of premium US cotton throughout the supply chain, promoting its traceability to farms, which grow and produce responsibly, and its purity without the blending of inferior cottons,” said Dr James Hayward, President and CEO of Applied DNA Sciences. “Today, consumers care deeply about where their products originate. With our technology, retailers and brands can be confident that the products on their shelves are true to the label.”

SigNature T

SigNature T is a botanical-based molecular tag that attaches tenaciously to the cotton fibre, ensuring secure traceability throughout the entire manufacturing process in the US and abroad. Cotton is indelibly tagged with SigNature T at the gin in the US. The tagged cotton is then verified throughout the supply chain. Points of verification include:

  • Before leaving the US once it has been baled and assigned a unique bale ID
  • After the raw cotton has been spun into yarn, and at various points after the yarn has been woven to be cut and sewn into home textile products
  • Before being shipped back to the US

Product authenticity

Consumers recently voiced their concerns over product transparency through a survey conducted in December 2016 by Harris Poll, on behalf of Applied DNA. The poll surveyed more than 2,000 US adults over the age of 18, finding that 30% of Americans said they would completely stop purchasing a brand if the brand made a false product claim about a bedding/clothing product being 100% organic, 100% Pima cotton, or other claim of this type.

Additionally, roughly three in five Americans said if they found a brand made their bedding/clothing products from raw cotton that was picked by child/forced laborers, they would no longer purchase the brand.

“We are pleased to help bring the new standard in Pima cotton purity to the marketplace, with a technology that guarantees product authenticity,” said MeiLin Wan, Vice President for Textiles at Applied DNA Sciences. “SigNature T is the solution that provides certainty not only for consumers, but also for retailers. In addition, US farmers that grow cotton now have the knowledge that their cotton is protected throughout the supply chain.”

www.adnas.com

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