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Archroma heads to OutDoor for the first time

Visitors at the booth will be able to discover the new fabric collection created by Flocus and coloured with Archroma’s EarthColors.

7th June 2017

Innovation in Textiles
 |  Reinach

Sports/​Outdoor, Sustainable

Archroma, a leader in colour and specialty chemicals, is keeping nature top-of-mind for its OutDoor debut with a- showcase of advanced innovations and solutions to enhance outdoor, urban and active wear, from 18-21 June in Friedrichshafen, Germany.

Under the motto Enhancing your gear, it’s our nature, Archroma invites show visitors to discover how to create exciting colour effects – with solutions ranging from high-fast dyes Foron S-WF, Nylosan S, Printofix TF, Drimaren HF, and the new-in-range Foron S luminous dyes, to EarthColors nature inspired biomass-waste based dyes, supported by Archroma’s Color Atlas colour management service to boost your creativity.

The company also offers solutions to help customers make gear more resistant to extreme weather conditions from heatwaves to rain pours, with thermo-control and protection solutions, coldblack, HyDry, Smartrepel, Appretan S and Sanitized. The manufacturer’s portfolio also includes products for softness and comfort, with Archroma’s fabric care effects Siligen, Solusoft, Ceralube and Arkofix. Finally, the company will offer its visitors to take a sustainability step up, with the new online One Way calculator.

100% committed

“Archroma helps the outdoor, urban and active wear sectors bring ideas to life and develop collections with a soul. We are 100% committed to a more sustainable textile industry and this will be evident through the innovations and solutions we’ll present on our Friedrichshafen debut,” commented Nuria Estape.

“OutDoor is a dynamic, exciting event and we are really looking forward to being a part of the discussions, helping visitors to unlock their creativity with new possibilities for enhancing their gear.”

Outdoor Solution Navigators

In keeping with the event’s progressive feel, easy-to-use Outdoor Solution Navigators will be available on touchscreens at the booth, side-by-side with experts and samples, to encourage visitors to explore their ideas.

Visitors at the booth will also be able to discover the new fabric collection created by Flocus and coloured with Archroma’s EarthColors. Flocus is a company producing yarns, fillings and fabrics made from kapok fibres, for which they received the 2016 OutDoor Industry award in the Sustainable Innovation category.

Archroma will participate in the OutDoor conferences programme with the presentation: EarthColors technology – Garments from nature to the store on 19 June 2017. The presentation will be delivered by Nuria Estape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business.


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